Steven Pepe

Posts by Steven Pepe

  • How GE Overcame Barriers to Social Sharing and Created an Army of Employee Advocates

    March 15, 2017

    This guest post was contributed by Steven Pepe, Global Leader of Commercial Marketing, GE. Nothing beats the power of GE salespeople for delivering brand messages. They know our customers the best, are the most connected, and have the most external networks. Even if we buy TV ads during Sunday night football, it still wouldn’t be as authentic as our own sales...