Taylor Greason

Posts by Taylor Greason

  • Moat and LinkedIn

    Oracle Data Cloud’s Moat Analytics + LinkedIn: More Ways to Measure and Validate Video Performance

    May 30, 2019

    The last time you were on your phone — what were you doing? Probably checking your text messages or sending an email, but I bet you also watched a video. Why? Because videos make information digestible and easier to understand. On LinkedIn, video is the fastest growing type of content on the platform, and members spend almost 3x more time watching video ads...

  • Woman In Meeting

    Introducing Measurement with Google Campaign Manager

    October 29, 2018

    As a B2B marketer, your measurement journey is complex. You target your prospects and run multiple campaigns on a variety of sites over the course of several months to drive a sale. With all this activity, how can you really give proper credit to every interaction a buyer has had with your brand across multiple platforms and channels? This is why many of you...

  • LinkedIn Campaign Manager

    Introducing a New Reporting Experience in LinkedIn Campaign Manager

    July 26, 2018

    As a marketer, you’re often tasked with running multiple campaigns and trying to understand which are delivering the best ROI. The analysis can be time consuming because you’ve got to dive into the data, see what’s going on, and make tweaks to optimize results. Today, we’re delighted to announce a redesigned reporting experience for LinkedIn Campaign Manager,...

  • LinkedIn Website Demographics

    Introducing LinkedIn Website Demographics: Understand the...

    July 26, 2017

    For B2B marketers, knowing your ideal audience is critical to driving ROI. But a key challenge is understanding whether you’ve created...

  • New Analytics Features

    New Analytics Features to Help You Understand and Improve...

    July 19, 2017

    We consistently hear from marketers that one of the most critical and challenging parts of their job is understanding and improving...

  • How Can I Best Use LinkedIn SlideShare for Lead Generation?...

    October 29, 2015

    Editor’s Note: This post is authored by Taylor Greason, Senior Manager, Corporate Development at LinkedIn. Welcome to Ask LMS, where...