Tequia Burt

Posts by Tequia Burt

  • A man is standing by a window reading a book, looking away from camera.

    Marketing Book Worth a Look: Generation Brand, by Irina Soriano

    July 30, 2021

    The internet never forgets. It’s a reality of today’s world that many of us are still learning to grapple with. The permanence of content shared to the web compels digital marketers to be hyper-aware and vigilant about every message, image, and social post published online by their brands. In her new book, Irina Soriano asks an important question for the times:...

  • Group collaborating and laughing in front of a computer

    The Return to the Office for Marketers, as Illustrated by 17 GIFs

    July 28, 2021

    The door slowly swings open. You peer ahead at the unfamiliar landscape before you. With measured breaths and cautious movements, you inch forward, step by step. A wave of emotions overcomes you as you gaze out into this strange and foreign world. No, I’m not talking about Neil Armstrong’s first moments on the moon’s surface. I’m talking about the experience of...

  • Woman walking on busy city street

    What’s Trending: Shake Things Up

    July 27, 2021

    Anyone who sells or markets to business customers knows that it’s no longer business as usual. It can’t be, if we want to succeed. The seismic shift in buyer behaviors, preferences, and expectations over the past couple years is well documented, and perilous to ignore. Proactive marketing teams are busily thinking up new ways to reach and engage people. Digital...

  • Rakia Reynolds

    Rakia Reynolds: Be Bold and Lead by Example

    July 20, 2021

    Rakia Reynolds knows firsthand what it means to embrace change. When she was downsized out of her job, Rakia turned entrepreneur and...

  • Woman looking directly at camera

    What’s Trending: Summer Standouts

    July 13, 2021

    From Major League Baseball’s All-Star Game to the Cannes Film Festival, this is a month for standouts to take the stage. The sun...

  • Group of marketers having a meeting around a laptop

    Disruption, Opportunity, and the Future of the Marketing...

    July 12, 2021

    Even in stable times, marketing — as we can all attest to — is a dynamic industry, quick to evolve and even quicker to leave those...