Outsourcing content creation is a practice that’s grown more common in our modern business environment. The factors driving this trend are many: economic instability, agility-focused strategies, and the rise of a “gig economy” among them. In the 2021 B2B Content Marketing Benchmarks, Budgets, and Trends report from CMI and MarketingProfs found that about half of...
Posts by Tequia Burt
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- Topics:
- B2B Content Marketing
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Content creator Luvvie Ajayi Jones is having a moment. Behind Luvvie’s rise is her new book “Professional Troublemaker: The Fear Fighter Manual,” which just hit No. 3 on the New York Times Bestseller list and provides a roadmap to help us banish fear and inner self-doubt. Embracing a strong identity, being willing to fail and speaking truth to power is at the...
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It was just a little over one year ago – March 11th, 2020 – when the World Health Organization declared COVID-19 a global pandemic. I had just settled into my space at LinkedIn’s Chicago office the week it shut down. Around that time, the virus went from being a vaguely looming threat to an unavoidable everyday reality. This once-in-a-century event uprooted...
- Topics:
- LinkedIn B2B Marketing
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When’s the last time you introduced new voices into your LinkedIn feed? It’s natural to get comfortable with your carefully cultivated...
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Marketing is a game of inches. It’s very rare to make a single change that doubles or triples results. Most of the time it’s an...
- Topics:
- Marketing Trends
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For the past few years, the Association of National Advertisers (ANA) has put together an annual diversity report for the advertising...