Tequia Burt

Posts by Tequia Burt

  • Woman sitting alone in booth with a closed laptop

    How to Create Effective Content Marketing Briefs

    April 8, 2021

    Outsourcing content creation is a practice that’s grown more common in our modern business environment. The factors driving this trend are many: economic instability, agility-focused strategies, and the rise of a “gig economy” among them. In the 2021 B2B Content Marketing Benchmarks, Budgets, and Trends report from CMI and MarketingProfs found that about half of...

  • Luvvie Ajayi Jones

    Luvvie Ajayi Jones: Don’t Let Fear Stand in the Way of Innovation

    March 23, 2021

    Content creator Luvvie Ajayi Jones is having a moment. Behind Luvvie’s rise is her new book “Professional Troublemaker: The Fear Fighter Manual,” which just hit No. 3 on the New York Times Bestseller list and provides a roadmap to help us banish fear and inner self-doubt. Embracing a strong identity, being willing to fail and speaking truth to power is at the...

  • Group of men and women at work in a meeting room with masks on.

    One Year Since the Pandemic: Top Learnings, Changes, and Challenges

    March 15, 2021

    It was just a little over one year ago – March 11th, 2020 – when the World Health Organization declared COVID-19 a global pandemic. I had just settled into my space at LinkedIn’s Chicago office the week it shut down. Around that time, the virus went from being a vaguely looming threat to an unavoidable everyday reality. This once-in-a-century event uprooted...

  • 16 marketers to watch

    Marketers You Should Know: 16 Brilliant Thinkers to Follow ...

    March 10, 2021

    When’s the last time you introduced new voices into your LinkedIn feed? It’s natural to get comfortable with your carefully cultivated...

  • A man in a suit riding a motorized scooter across a city street. His shadow can be seen on the ground beside him.

    What’s Trending: Fine-Tune Your Content Strategy

    March 9, 2021

    Marketing is a game of inches. It’s very rare to make a single change that doubles or triples results. Most of the time it’s an...

  • A woman standing outside talking on her phone while holding a jacket in her arm.

    Women in Marketing: We Unlocked These 5 Courses to Help...

    March 8, 2021

    For the past few years, the Association of National Advertisers (ANA) has put together an annual diversity report for the advertising...