“If you’re not visible, you’re not going to get promoted.” This is one of Sangram Vajre’s top pieces of advice for aspiring marketing leaders, and also seemingly a guiding principle in his professional life as well. That’s not to say Sangram is in need of a promotion — he’s already Chief Evangelist and Co-founder of Terminus, one of the leading names in...

Waste is bad in any business setting. For small businesses, running on lean margins against ambitious growth goals, waste is anathema. Generally speaking, small and midsize businesses (SMBs) can ill afford to invest their time and resources chasing the wrong customers or funneling budgets into ineffective channels. At LinkedIn, we aim to make it easier for SMBs...

According to our research, 63% of today’s marketers don’t feel confident in their ROI measurements. That would be a troubling statistic under normal circumstances, but even more so at a time when we’re being challenged more than ever to justify investments and demonstrably drive revenue. So how can marketers define their role in the transformation to a...