When you think about “content marketing,” does your mind go straight to blog posts and eBooks? While the written word is still a big part of content strategy, it’s certainly not the only way to reach people with a narrative-driven marketing message. B2C marketers have been offering experiences as content marketing for a while now. The Lego Movie, Red Bull’s...
Posts by Tequia Burt
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- Topics:
- Marketing Trends
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Today’s brands and marketers are often encouraged to take strong stances and boldly broadcast their values. There is a good reason for this: Customers increasingly want companies and their leaders to step up. According to Edelman’s 2021 Trust Barometer, 86% of people surveyed said they expect CEOs to publicly speak out on various social issues. (Source: Edelman)...
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The marketing toolkit that Gail Moody-Byrd works from is exceptional. It has to be. As CMO for Noodle.ai, her task is a tall one: be the guiding voice for a global leader in enterprise artificial intelligence to help create a world without waste. To get there, Gail oversees the entire marketing stack for Noodle, and knows how to fill the pipeline. She combines a...
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The tumultuous events of the past year inspired a lot of deep soul-searching in C-suites across the country. In response to racial...
- Topics:
- LinkedIn B2B Marketing
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B2B marketing is having a moment. Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.” It started with the...
- Topics:
- Marketing Trends
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Traditional push marketing techniques are relics of a bygone era. A. Lee Judge recognizes this, and he’s doing something about it. “We...