The internet never forgets. It’s a reality of today’s world that many of us are still learning to grapple with. The permanence of content shared to the web compels digital marketers to be hyper-aware and vigilant about every message, image, and social post published online by their brands. In her new book, Irina Soriano asks an important question for the times:...

The door slowly swings open. You peer ahead at the unfamiliar landscape before you. With measured breaths and cautious movements, you inch forward, step by step. A wave of emotions overcomes you as you gaze out into this strange and foreign world. No, I’m not talking about Neil Armstrong’s first moments on the moon’s surface. I’m talking about the experience of...

Anyone who sells or markets to business customers knows that it’s no longer business as usual. It can’t be, if we want to succeed. The seismic shift in buyer behaviors, preferences, and expectations over the past couple years is well documented, and perilous to ignore. Proactive marketing teams are busily thinking up new ways to reach and engage people. Digital...