Tequia Burt

Posts by Tequia Burt

  • Two women walking with laptops

    What’s Trending: From Content to Experience for B2B Marketing

    June 23, 2021

    When you think about “content marketing,” does your mind go straight to blog posts and eBooks? While the written word is still a big part of content strategy, it’s certainly not the only way to reach people with a narrative-driven marketing message. B2C marketers have been offering experiences as content marketing for a while now. The Lego Movie, Red Bull’s...

  • Woman smiling in a group

    How Can Purpose-Driven B2B Brands Avoid Virtue Signaling?

    June 22, 2021

    Today’s brands and marketers are often encouraged to take strong stances and boldly broadcast their values. There is a good reason for this: Customers increasingly want companies and their leaders to step up. According to Edelman’s 2021 Trust Barometer, 86% of people surveyed said they expect CEOs to publicly speak out on various social issues. (Source: Edelman)...

  • Gail Moody-Byrd

    Gail Moody-Byrd: Getting Marketing Messaging Right

    June 17, 2021

    The marketing toolkit that Gail Moody-Byrd works from is exceptional. It has to be. As CMO for Noodle.ai, her task is a tall one: be the guiding voice for a global leader in enterprise artificial intelligence to help create a world without waste. To get there, Gail oversees the entire marketing stack for Noodle, and knows how to fill the pipeline. She combines a...

  • Three women sitting at table in office collaborating on a project.

    Black-Owned Businesses Get Just 10% of Advertising Spending

    June 9, 2021

    The tumultuous events of the past year inspired a lot of deep soul-searching in C-suites across the country. In response to racial...

  • Woman adjusting her bags as she walks down the street in a city

    What’s Trending: Innovations in B2B Marketing

    June 7, 2021

    B2B marketing is having a moment. Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.” It started with the...

  • A. Lee Judge

    A. Lee Judge: Be in the Room Where It Happens

    June 3, 2021

    Traditional push marketing techniques are relics of a bygone era. A. Lee Judge recognizes this, and he’s doing something about it. “We...