Tequia Burt

Posts by Tequia Burt

  • Two men and a woman walking and talking outside

    What’s Trending: The Head and the Heart

    August 24, 2021

    Content marketing is a creative and analytical practice. We have to gather and analyze the data to guide content strategy, then create something compelling that will earn and reward people’s attention. We have to have a scientist’s mind for innovation and the capacity to feel true empathy for our audiences. Successful content marketers seek to continually...

  • Michael King

    Michael King: Do the Real and Uncomfortable Work

    August 17, 2021

    Marketing thought leader and SEO expert Michael King is in the midst of quite an impressive run these days. Fresh off of being named a 2020 Search Marketer of the Year, Michael has a book coming out in early 2022 focused on demystifying the computer science behind SEO. As for the here and now, the Founder and Managing Director of iPullRank continues to plan,...

  • Portrait of a woman standing in an office looking directly in to the camera.

    Setting Goals and Expectations: 5 Outcomes Executive Thought Leadership Can Achieve

    August 4, 2021

    Make no bones about it: creating executive thought leadership content is not a fluffy, feel-good undertaking. As we know by now, it has evolved into a valuable, complementary marketing strategy — one that can build trust, drive behavior, and resonate with current (and new) audiences in an authentic, human-centric way that other marketing efforts simply cannot....

  • Dennis Shiao

    Dennis Shiao: Don’t Just Get Customer Attention — Keep It

    August 3, 2021

    According to marketing consultant and martech maven Dennis Shiao, if there’s one thing B2B marketers should be doing more to gain...

  • A man is standing by a window reading a book, looking away from camera.

    Marketing Book Worth a Look: Generation Brand, by Irina...

    July 30, 2021

    The internet never forgets. It’s a reality of today’s world that many of us are still learning to grapple with. The permanence of...

  • Group collaborating and laughing in front of a computer

    The Return to the Office for Marketers, as Illustrated by...

    July 28, 2021

    The door slowly swings open. You peer ahead at the unfamiliar landscape before you. With measured breaths and cautious movements, you...