Thomas  Jacobs

Posts by Thomas Jacobs

  • Proof Week Marketing Metrics

    Are Platform Metrics Making Marketers Happy?

    September 20, 2018

    Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition Consultant at Ledger Bennett. Demonstrating a revenue-based performance model in B2B requires both an advanced infrastructure on the client side and a wealth of knowledge on the agency side. There is no one-size-fits-all approach when...