Tom Kim

Posts by Tom Kim

  • Introducing the Essential Guide to Objective-Based Advertising on LinkedIn

    Introducing the Essential Guide to Objective-Based Advertising on LinkedIn

    September 25, 2019

    Earl Nightingale once said that “success is the progressive realization of a worthy goal or ideal.” It is intuitive, then, that to achieve success, we must begin with a specific destination in mind. In marketing, a lack of defined objectives can doom a strategy before it even begins to unfold. It’s understandable why this happens — we’re churning out content or...

  • How to Select Your Campaign Objectives on LinkedIn

    Choosing the Best Objective for Your LinkedIn Ad Campaign

    July 26, 2019

    Churchill once said, “Plans are of little importance but planning is essential.” Eisenhower had a similar thought on the matter: “Planning is everything. The plan is nothing.” Both quotes, each a bit befuddling on the surface (perhaps by design), mean the same thing: The act of creating the plan is more important than the plan itself because plans are destined...