Tsvetan "T." Tsvetkov

Posts by Tsvetan "T." Tsvetkov

  • Content Consumption Changed During the WFH Rush. What It Means for B2B Marketers

    January 6, 2021

    Editor's note: this post was authored by Tsvetan "T." Tsvetkov, SVP of Marketing Effectiveness at Nielsen. Can you recall another event that has brought such drastic change in so little time? For most of us, the answer is an unequivocal “No.” Nothing has upended our collective worlds quite like the COVID-19 pandemic has. For marketers who rely on historical data...