Tusar Barik

Posts by Tusar Barik

  • Thought Leadership is More Effective than Marketers Think

    Building Trust through Thought Leadership

    November 14, 2019

    Editor's Note: Learn more about the "2020 B2B Thought Leadership Impact Study" by registering for the live webinar "Building Trust Through Thought Leadership," which takes places Tuesday, January 14, 2020, at 2pm ET/11am PT. As companies work to build and maintain trust with customers, it has become apparent that authentic thought leadership is a major driver of...

  • How Audi Targeted Engaged Audiences on LinkedIn

    How Audi Targeted Engaged Audiences on LinkedIn

    May 1, 2019

    After a successful Audi A8 LinkedIn campaign in the United Kingdom and the Middle East, the luxury automobile brand was eager to find similar success in the United States through a focused “audience-first” strategy and real-time optimizations on LinkedIn. To launch the Audi A8 and A6 models in the U.S., Audi and its agency, PHD, enlisted LinkedIn to reach a...

  • Using Thought Leadership to Drive Results

    February 21, 2019

    The foundation of branding in B2B marketing is and has been thought leadership. Almost every B2B marketer has developed some piece of content that is meant to push the needle in how customers and prospects view a company in the market. Beyond that though, thought leadership can drive significant impact throughout the buyer’s journey. However, the value of that...

  • LinkedIn Marketing Partners

    Creating a Partner Ecosystem that Drives Innovation for...

    October 23, 2018

    Together, we can do more. This steadfast belief is what drives the LinkedIn Marketing Partner Program, and we’ll be celebrating these...

  • 5 Keys for Successful Data-Driven Content Distribution

    May 30, 2018

    More than 90% of B2B companies use content marketing as a strategy, and 38% plan to increase their B2B content marketing spending over...

  • Marketing Metrics

    Reading Between the Numbers

    May 28, 2018

    Consider the fact that 90% of all the data in the world was generated between 2015 and 2017. It’s no wonder B2B execs aren’t sure what...