Consider the fact that 90% of all the data in the world was generated between 2015 and 2017. It’s no wonder B2B execs aren’t sure what to do with all this information. Today’s B2B marketing executives charged with turning data into actionable insights have far more raw material from which to draw conclusions than their predecessors. From the outside, the...
Posts by Tusar Barik
- Proof: Marketing ROI
When it comes to marketing your business, the challenges you face today are different from those you dealt with just a few years ago. Between creating content your audiences want and personalizing messages for every decision maker, you’ve got your work cut out for you. One goal, many personalities Understanding your buyer—how she thinks, her purchasing...
- B2B Content Marketing