Tusar Barik

Posts by Tusar Barik

  • Marketing Metrics

    Reading Between the Numbers

    May 28, 2018

    Consider the fact that 90% of all the data in the world was generated between 2015 and 2017. It’s no wonder B2B execs aren’t sure what to do with all this information. Today’s B2B marketing executives charged with turning data into actionable insights have far more raw material from which to draw conclusions than their predecessors. From the outside, the...

  • five members of the buying circle listen to a marketer pitch

    How to Market to Buying Committees

    May 15, 2018

    When it comes to marketing your business, the challenges you face today are different from those you dealt with just a few years ago. Between creating content your audiences want and personalizing messages for every decision maker, you’ve got your work cut out for you. One goal, many personalities Understanding your buyer—how she thinks, her purchasing...