Marketing, advertising and communications are cultural currency. As marketing professionals, we are uniquely positioned to shape how people think, see themselves, and view the world. Marketing has the power to influence culture — this is a power we should not take lightly. Our storytelling exposes people to perspectives. We decide what stories get told. We...
Posts by Ty Heath
Ty Heath December 21, 2017
Account based marketing (ABM) uses highly-targeted content to nurture your ideal audience. It focuses on the committee of buyers or individuals within your target accounts. Rather than marketing content to everyone, you use ABM to target your top prospects with relevant messaging and content. However, this is only one side of a successful ABM plan. The other...
- B2B Content Marketing
Ty Heath September 25, 2017
Most B2B organizations are focused on lead nurturing. The question is: how do you foster water cooler conversations leading to more people, perhaps buyer committees, being aware of your brand and your solutions? The answer: account based marketing. Account based marketing is how you help create champions within companies and getting those influencers early is...
Ty Heath August 13, 2017
Marketers are in an enviable position these days. After decades of merely suspecting that their efforts resulted in increased revenue,...