Utah Kim

Posts by Utah Kim

  • Lynette Pang

    Marketing in An Age of Disruption

    December 13, 2020

    We’re living in a time where travelling has become a luxury; where business and consumer behaviour have been thoroughly disrupted. While no sector has been spared, the tourism sector, in particular, has had to put on its creative hat and quickly experiment with new ways to adapt to the demands of both overseas and local consumers. Singapore Tourism Board (STB)...

  • Read Me if You Want to Drive Better Leads on LinkedIn illustration

    Read Me if You Want to Drive More Leads on LinkedIn

    November 22, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the last of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...

  • Read Me if You Want to Advertise Better on LinkedIn illustration

    Read Me if You Want to Advertise Better on LinkedIn

    November 15, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the second of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...

  • Illustration: Read Me if You Want to Build Your Brand on LinkedIn

    Read Me if You Want to Build Your Brand on LinkedIn

    November 8, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the first of a three-part series inspired by ‘Read Me’, a trilogy...

  • Brand and Demand illustration

    The 5 Growth Principles that APAC Marketers Need Today

    July 1, 2020

    Editor's Note: This post was co-authored by Sarah Sullivan. As a B2B marketer, there’s a high chance you use a mix of brand and demand...