Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the last of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...
Posts by Utah Kim
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- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the second of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...
- Topics:
- LinkedIn B2B Marketing
-
Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the first of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...
- Topics:
- LinkedIn B2B Marketing
-
Editor's Note: This post was co-authored by Sarah Sullivan. As a B2B marketer, there’s a high chance you use a mix of brand and demand...
- Topics:
- LinkedIn B2B Marketing