Utah Kim

Posts by Utah Kim

  • Read Me if You Want to Drive Better Leads on LinkedIn illustration

    Read Me if You Want to Drive More Leads on LinkedIn

    November 22, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the last of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...

  • Read Me if You Want to Advertise Better on LinkedIn illustration

    Read Me if You Want to Advertise Better on LinkedIn

    November 15, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the second of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...

  • Illustration: Read Me if You Want to Build Your Brand on LinkedIn

    Read Me if You Want to Build Your Brand on LinkedIn

    November 8, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the first of a three-part series inspired by ‘Read Me’, a trilogy of essential marketer’s guides to LinkedIn, by LinkedIn. The guides are categorised by marketing objectives — to build a stronger brand, advertise better, and drive more leads on LinkedIn — and are loaded with insider insights,...

  • Brand and Demand illustration

    The 5 Growth Principles that APAC Marketers Need Today

    July 1, 2020

    Editor's Note: This post was co-authored by Sarah Sullivan. As a B2B marketer, there’s a high chance you use a mix of brand and demand...