Utah Kim

Posts by Utah Kim

  • Illustration of New Age of Agility

    Navigating the Age of Agility in APAC: Decision-Making Gets Democratic

    June 22, 2021

    Editor's Note: This post, co-written by LinkedIn's Sarah Sullivan, is the first of a five-part series that discusses key trends in tech marketing. It is based on the APAC edition of the Age of Agility, a research report that LinkedIn produced after conducting one of the world’s largest research surveys of B2B technology buying and decision-making. Country...

  • Man sitting on couch with a laptop, looking straight into the camera

    Scaling Your ABM Program and Tailoring Content to Match

    May 10, 2021

    Account-based marketing (ABM) is a fundamental concept that dates back as far as the sales process itself. Companies have always been able to spot and prioritize their biggest opportunities, understanding that prized high-value prospects may take more work to win over. What has evolved is the tools used for ABM. Specifically, LinkedIn has made it easy to...

  • Woman at desk working alone

    Should We Be Doing ABM? A Reference Guide for Marketers

    April 14, 2021

    As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on the prospect. ABM can be a great...

  • The Marketer's Framework for ABM Success Illustration

    Your Guided Journey to Account-Based Marketing (ABM)...

    February 15, 2021

    Does the term “ABM” make your eyes sparkle or brows furrow? Account-based marketing (ABM) seems to have the uncanny ability to elicit...

  • Savvy marketers use sales tech illustration

    Develop a Successful Marketing Strategy With Sales Tech

    January 31, 2021

    Marketing technology is no doubt an essential part of the marketing strategy. And the global market is becoming saturated — there were...

  • Lynette Pang

    Marketing in An Age of Disruption

    December 13, 2020

    We’re living in a time where travelling has become a luxury; where business and consumer behaviour have been thoroughly disrupted....