Utah Kim

Posts by Utah Kim

  • The Marketer's Framework for ABM Success Illustration

    Your Guided Journey to Account-Based Marketing (ABM) Success on LinkedIn

    February 15, 2021

    Does the term “ABM” make your eyes sparkle or brows furrow? Account-based marketing (ABM) seems to have the uncanny ability to elicit a range of reactions from B2B marketers—excitement, optimism, scepticism, and everything else in between. We suppose that’s because, on one hand, marketers know that ABM can deliver powerful results but, on the other, the road to...

  • Savvy marketers use sales tech illustration

    Develop a Successful Marketing Strategy With Sales Tech

    January 31, 2021

    Marketing technology is no doubt an essential part of the marketing strategy. And the global market is becoming saturated — there were approximately 5,000 marketing technology competing globally in 2017 that exponentially increased to more than 7,000 by 2019 as famously portrayed by Scott Brinker’s Martech 5000 supergraphic. With too many options, marketers are...

  • Lynette Pang

    Marketing in An Age of Disruption

    December 13, 2020

    We’re living in a time where travelling has become a luxury; where business and consumer behaviour have been thoroughly disrupted. While no sector has been spared, the tourism sector, in particular, has had to put on its creative hat and quickly experiment with new ways to adapt to the demands of both overseas and local consumers. Singapore Tourism Board (STB)...

  • Read Me if You Want to Drive Better Leads on LinkedIn illustration

    Read Me if You Want to Drive More Leads on LinkedIn

    November 22, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the last of a three-part series inspired by ‘Read Me’, a trilogy...

  • Read Me if You Want to Advertise Better on LinkedIn illustration

    Read Me if You Want to Advertise Better on LinkedIn

    November 15, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the second of a three-part series inspired by ‘Read Me’, a trilogy...

  • Illustration: Read Me if You Want to Build Your Brand on LinkedIn

    Read Me if You Want to Build Your Brand on LinkedIn

    November 8, 2020

    Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the first of a three-part series inspired by ‘Read Me’, a trilogy...