As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on the prospect. ABM can be a great...
Posts by Utah Kim
- Sales and Marketing
Does the term “ABM” make your eyes sparkle or brows furrow? Account-based marketing (ABM) seems to have the uncanny ability to elicit a range of reactions from B2B marketers—excitement, optimism, scepticism, and everything else in between. We suppose that’s because, on one hand, marketers know that ABM can deliver powerful results but, on the other, the road to...
Utah Kim January 31, 2021
Marketing technology is no doubt an essential part of the marketing strategy. And the global market is becoming saturated — there were approximately 5,000 marketing technology competing globally in 2017 that exponentially increased to more than 7,000 by 2019 as famously portrayed by Scott Brinker’s Martech 5000 supergraphic. With too many options, marketers are...
Utah Kim November 22, 2020
Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the last of a three-part series inspired by ‘Read Me’, a trilogy...
Utah Kim November 15, 2020
Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the second of a three-part series inspired by ‘Read Me’, a trilogy...