Does the term “ABM” make your eyes sparkle or brows furrow? Account-based marketing (ABM) seems to have the uncanny ability to elicit a range of reactions from B2B marketers—excitement, optimism, scepticism, and everything else in between. We suppose that’s because, on one hand, marketers know that ABM can deliver powerful results but, on the other, the road to...

Posts by Utah Kim
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- Topics:
- LinkedIn B2B Marketing
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Develop a Successful Marketing Strategy With Sales Tech
Utah Kim January 31, 2021
Marketing technology is no doubt an essential part of the marketing strategy. And the global market is becoming saturated — there were approximately 5,000 marketing technology competing globally in 2017 that exponentially increased to more than 7,000 by 2019 as famously portrayed by Scott Brinker’s Martech 5000 supergraphic. With too many options, marketers are...
- Topics:
- LinkedIn B2B Marketing
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Marketing in An Age of Disruption
Utah Kim December 13, 2020
We’re living in a time where travelling has become a luxury; where business and consumer behaviour have been thoroughly disrupted. While no sector has been spared, the tourism sector, in particular, has had to put on its creative hat and quickly experiment with new ways to adapt to the demands of both overseas and local consumers. Singapore Tourism Board (STB)...
- Topics:
- LinkedIn B2B Marketing
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Read Me if You Want to Drive More Leads on LinkedIn
Utah Kim November 22, 2020
Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the last of a three-part series inspired by ‘Read Me’, a trilogy...
- Topics:
- LinkedIn B2B Marketing
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Read Me if You Want to Advertise Better on LinkedIn
Utah Kim November 15, 2020
Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the second of a three-part series inspired by ‘Read Me’, a trilogy...
- Topics:
- LinkedIn B2B Marketing
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Read Me if You Want to Build Your Brand on LinkedIn
Utah Kim November 8, 2020
Editor's Note: This post, co-written by LinkedIn's Mandy Bowman, is the first of a three-part series inspired by ‘Read Me’, a trilogy...
- Topics:
- LinkedIn B2B Marketing