Vivek  Venugopal

Posts by Vivek Venugopal

  • Sales to Marketing: ‘Stop Sending Me Leads’

    April 25, 2017

    This post was contributed by Vivek Venugopal, Enterprise Account Executive at LinkedIn. The traditional and accepted digital marketing model has been for marketing to generate as many leads as possible and then hand them over to the salespeople. This approach typically results in salespeople complaining about the quality of the leads, and the most effectives...