Yohanna Andom

Posts by Yohanna Andom

  • Why Marketers Are Embracing Messaging

    March 1, 2019

    As marketers, we know that leveraging the right mix of marketing tools can push our brands to the next level. There is no shortage of innovation in the marketing space. Of all of the emerging capabilities, messaging is among the next key tools for marketers to watch. Because of the growing penetration of messaging apps, marketing analyst firms such as eMarketer...

  • LinkedIn Maximize Messaging Week

    How to Create Sponsored InMail Messages with Your Existing Sponsored Content

    February 28, 2019

    As a marketer you have many tools available to reach your audiences, but building out your campaigns can still be tricky. Sourcing the right content, selecting the right creatives, and using the right messaging can become a difficult task when you are strapped for time and want to focus on the channels that are going to give you the most bang for your buck. Here...

  • How to Set Up Messaging Ads

    February 27, 2019

    So, you’ve come to the exciting conclusion that you’d like to try Sponsored InMail, LinkedIn’s messaging ad format. You’re probably wondering how to get started, so we’re here to help! You can also follow along using this short instructional video.    To start off, you’ll want to log onto your Campaign Manager account and click “Create Campaign.” Next, select...

  • LinkedIn's Maximize Messaging Week

    How Alliance Manchester Business School Generates Leads...

    February 26, 2019

    Alliance Manchester Business School is the largest campus-based business and management school in the UK. It provides industry-focused...

  • Bolster Your Campaign Performance with Messaging!

    February 25, 2019

    In a world where instant gratification is the norm, it is no shock that this also applies to the way we communicate with each other....