B2B Marketers: Add These Sessions to Your MME 2015 Agenda

March 30, 2015

If you’re headed to Las Vegas for Oracle Modern Marketing Experience 2015, you’re likely planning your schedule to maximize your intake of B2B marketing knowledge and industry networking.

With three full days of modern marketing sessions – covering everything from lead nurturing and life-cycle automation to customer loyalty and retention – it’s bound to be an event you will walk away from with practical knowledge to share.

As a sponsor of the event, and the exclusive sponsor of the Markie Awards, the LinkedIn team will be in attendance helping you to make the most of your B2B marketing journey.

Get started by adding these LinkedIn sessions to your personal event agenda:

LinkedIn Sessions Not to Miss at Oracle Modern Marketing Experience 2015

What B2B Marketers Can Learn From B2C Marketers and Vice Versa

April 1, 1:30-2:15pm; Location: Veronese 2401-2403


  • Jake Bailey, Manager, Global Marketing Operations, LinkedIn
  • Will Hamlin, Senior Manager, Global Marketing Operations, LinkedIn

Jake Bailey & Will Hamlin work at LinkedIn leading the B2C & B2B Campaign Operations teams and partner as co-leaders of the team. In this session they’ll share how they partner in running LinkedIn’s modern marketing machine and discuss what they learn from each other’s teams. While many elements of the Modern Marketers toolkit differ between B2C & B2B, they’ve been surprised by the similarities, ranging from talent development in a competitive market to a reliance on data-driven propensity models to a flexible perspective on channels and they look forward to sharing that with the attendees.

Embrace Openness and Data Connectivity. Get the Most From Your Enterprise Cross-Channel Marketing Business Through Connected Technology, Partner Ecosystem and Data Activation

April 1, 2:30-3:15pm; Location: Bellini 2104-2106



Operationalizing an enterprise marketing program takes the right kind of technology, thought leadership, data accessibility and a connected partner ecosystem. Going fast, at scale requires robust services and technology point solution capabilities unique to the needs of your business with one common marketing data "hub" as the intelligence centerpoint. With data at the center and the reach and breadth of an open partner ecosystems, marketers can drive smarter, multi-channel targeting programs and experiences with every interaction. Learn how Oracle is investing in this open marketing ecosystem philosophy as a core ingredient to our Oracle Marketing Cloud offering. And, hear from our customers, and partners, about how they operationalize their businesses for success.

Partner Showcase: How To Nurture Your Anonymous and Known Contacts Beyond Email, presented by LinkedIn

April 2nd, 12:45-1:05pm; Location: Partner Showcase Theatre


B2B marketers invest huge amounts of time and money into driving new audiences to their websites and nurturing known contacts with sophisticated email marketing strategies. Yet 95 percent of website visitors leave without providing an email address, and 80 percent of their marketing emails are going unopened. Learn how to nurture your anonymous prospects and known contacts across email, display, and social advertising to guide them through the B2B buy process.

Interested in learning more about lead nurturing with LinkedIn from a member of our team at MME '15? Stop by our booth #220 in the Partner Showcase Exhibit Hall.


Not attending the event? Get the download on lead nurturing and how you can embrace full funnel marketing in 2015 in our latest guide, The Sophisticated Marketer’s Crash Course in Full Funnel Marketing.