Becoming a Hybrid Marketer: 10 Resources for Honing Your Coding Chops

April 27, 2015

Hybrid Marketer

Editor’s note: This post is part of an ongoing series in 2015 in which we provide B2B marketers with skillset development resources that can help them advance their careers. In the series' debut post, we curated a collection of tips for acquiring SEO smarts. In this post, we provide a plethora of valuable sites that can help marketers gain a command of coding.

Marketers’ responsibilities have changed dramatically in the digital era, and technology skills are increasingly required to work in the industry. One survey shows that more than half of next year’s digital marketing hires will have a technical background.

Web development is among the areas today’s hybrid marketer is expected to be familiar with. You may not need advanced coding skills to be successful in your role, but a basic understanding of computer languages and programming can increase your value in the workplace. Perhaps even better, becoming knowledgeable in this area can help you to create some jaw-dropping content.

Whatever level of coding skill you’re hoping to achieve, here are 10 resources that can bring your content marketing skillset up to speed in the digital age:

Getting Started with the Basics

Coding can seem intimidating to beginners, but it doesn’t have to be. For user-friendly resources that provide ground-level web development lessons, check out these sites:

  • W3Schools Online Web Tutorials Lots of folks head to W3Schools to get started with coding. This site’s beginner tutorials on HTML, CSS, JavaScript, and other common languages are ideal for novices. Straightforward, accessible lessons and experiential learning opportunities make it possible to progressively build your knowledge.
  • Codecademy This site has helped more than 24 million people learn coding with structured classes in seven programming languages. Tutorials and exercises feature motivators to keep you on track, including badges and scoring. You can even compare your performance against others who are learning to code.
  • Khan Academy The Khan Academy is widely known for innovative virtual learning. Dig into the site’s coding exercises for easy-to-digest lessons that can help you build core programming skills, then expand your knowledge beyond the basics. Gamification adds some fun and serves as motivation to keep you moving forward.
  • CodeConquest Designed for beginners, CodeConquest covers coding basics and offers tutorials for languages such as HTML, CSS, JavaScript, and PHP. Check out the Knowledge Center for projects, coding tools, and instructions for building websites.

Taking Web Development Skills to the Next Level

Many people who start coding get hooked and never slow down. If you want to go beyond the basics of web development, these tools can power your learning:

  • Mozilla Developer Network Discover tutorials and learning resources that challenge you as you increase your understanding. While there are beginner-level lessons available here, intermediate and advanced tutorials can allow you to explore advanced coding topics for languages such as HTML, CSS, and JavaScript.
  • MIT OpenCourseWare If you’re thinking about taking college-level courses on coding, a class through MIT Open Courseware may be the right path. Video lectures, online textbooks, and regular assignments are all part of the experience. The best part: You can complete these self-paced classes on your own timeline.
  • Academic Earth Academic Earth curates computer science video lectures and classes from leading universities around the country. Explore dozens of offerings that not only address coding, but foundational computer science concepts that can give you a big-picture view of programming.

Put Your Skills to Use with Projects

There’s no better way to develop coding skills than by putting them into practice. Coders of all abilities can find opportunities to improve by participating in online projects. Some helpful sites include:

  • WebPlatform.org A collaborative global project of Apple, Google, Microsoft, and other tech heavyweights, this site features information on a wide range of web development topics. You can make meaningful contributions of your own by volunteering on education and programming initiatives.
  • TheCodePlayer Learn how to complete sample coding projects, line by line. Then, give them a go on your own. Creating brand logos, producing hover effects, and making gauge charts are just a few of the exercises you can choose from.
  • Mozilla Community As previously mentioned, volunteering on collaborative web development projects is a fantastic, purposeful way to firm up your coding chops. Mozilla has opportunities to join global teams working in support of education, social justice, and other causes.

Understanding the technical details of coding allows marketers to take greater control of digital content, often leading to a closer match between vision and output. Additionally, you’ll work more efficiently with developers, designers, and others on your tech team. Being savvy on the technical side can also make you an invaluable go-to resource internally, enhancing your professional standing and marketability. That’s the hybrid marketer in action.

 Looking for more tips to become a hybrid marketer in 2015? Download the Sophisticated Marketer’s Guide to LinkedIn and get ready to take your social media marketing to the next level.

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