Brand New LinkedIn Sponsored Updates Best Practices to Drive a Killer ROI
August 25, 2015
Content marketing is simple in theory: Professionals love reading good content. Why not create branded content to help them in their buyer’s journey while effectively introducing them to your brand and offerings?
Because it is such a simple and attractive concept, 98% of B2B marketers say it is core to their marketing strategy. Yet only four in ten think that their efforts are effective. So while the concept is so simple, execution is everything.
With this in mind, we created a new resource for you to take your Content Marketing efforts on LinkedIn from good to fantastic!
Earlier this month, we released The Ultimate Guide to LinkedIn Sponsored Updates to help marketers like you leverage this highly effective native advertising format. In our newest eBook, 10 Ways to Drive Killer ROI with your Sponsored Updates, we are sharing with you best practices we collected over the last two years from hundreds of brands that are absolutely killing it on LinkedIn.
Using practical, real-world examples from brands that are at the very top of their game, we’ll reveal tools, tactics, and tips for the best way to:
- Tailor your content to your audience
- Create effective campaigns that convert
- Extend the shelf life of the valuable content you already have
Download our newest eBook to take your Sponsored Updates to the next level.