B2B Beat: Marketers Reveal Which App They Love Most at Work

February 14, 2016

Valentine’s Day is upon us, so it’s a good time to reflect on that constant companion in your life. You know, the one that is always there for you, never far from your side. The one always ready to entertain you, inform you, or otherwise brighten your day.

I’m referring, of course, to your smartphone.

For those of us in social media marketing, smartphones are more than an endless source of distraction. They can be vital to the work we do—which is not to say they’re not also an entertaining diversion.

So to celebrate our one true technological love, we asked a few marketing friends which app they love most at work. The answers came in both mobile and desktop variety. And although we all religiously rely on the LinkedIn Pulse app to keep us updated on industry news, we wanted to expand our verizons beyond. Read on for a collection of apps that inform us, make our work more efficient…and give us something to do over lunch.

Apps Marketers Love to Use at Work:

Andy Crestodina, Co-Founder and Strategic Director, Orbit Studios Media

I heart the Jing app, because it lets me make screenshots with boxes and arrows fast. I just click the little Jing icon, select the part of the screen I want to capture, and then mark it up with text, boxes and arrows, cupid-style. It saves to the desktop so I can put it into emails, articles or presentations. Simple!

Pawan Deshpande, CEO, Curata

I use f.lux for computers (or redshift for android phones). It dims the blue channel on your screen as the sun sets, greatly reducing the strain on my eyes when I work at night and after hours. It also apparently helps you sleep better, which keeps me refreshed for another day of content marketing!

Russell Glass, Head of Products, LinkedIn Marketing Solutions

I love Pandora. Nothing gets me in the groove of getting real work done like headphones and my "Mumford and Sons" channel. 

Ann Handley, CCO, MarketingProfs

My favorite app these days is Snapchat. I started using it as a parenting tool (because my kids were on it). But in the past few months I’ve grown to love it more broadly, specifically because Snapchat is the antithesis of Facebook. Facebook is the highlight reel; Snapchat is deleted scenes, behind-the-scenes, and the blooper reel… all rolled into one. There’s something about it that feels more intimate — for two reasons: 1) it’s live, unedited video. And 2) because Snapchat itself is a bit silly (the filters, the unpolished nature).

It’s tough to take yourself too seriously there. People who do take themselves or their feeds too seriously feel out of step with the vibe of the app itself. (IMHO). For all these reasons, I’m less of a fan of brands on Snapchat. To me the power of Snapchat is more about individuals or “brandividuals” (eww! Sorry for using that word), and influencers. The Hillary campaign, ToastMeetsWorld, DJ Khaled, and AP history teacher Tom Richey are all using it effectively because their presence is based around individuals (or in Toast’s case, one very cute rescue dog).

Matt Heinz, President, Heinz Marketing Inc

Subway Surfers is a ridiculous but addictive game on my iPhone. I spend most of my days in meetings or deep strategy discussions, and often go from topic to topic or client to client rapidly. It can be emotionally draining. So sometimes, between meetings, I take a five minute game break. I help a little dude dodge subway cars and pick up gold coins and win invisible prizes. It’s a quick diversion that’s become a mental “cleansing of the palate” for me between topics. It helps me reset and be fresh for the next meeting or discussion!

Doug Kessler, Creative Director & Co-Founder, Velocity Partners Ltd

Evernote is my extra-cranial memory. As my internal memory gets rustier, I rely more and more on Evernote. It's like bookmarking but for life. Now I just have to remember that I made the note -- and maybe how I tagged it. As time goes on, more and more of me is in the cloud. 

Justin Gray, CEO, LeadMD

I couldn’t live without lists, and Wunderlist has those in spades. I create lists for everything, books to read, tasks to complete, references to check/share. Things to do! The best feature of Wunderlist is the ability to share lists, which means I can task things to other people. Get sh*t done!

Keith Richey, Director, Global Marketing, LinkedIn Marketing Solutions

This is going to sound crazy, but my favorite app at work is Bitmoji. It offers a way to liven up business communication with customization and personality, which in turn creates stronger bonds between myself and my colleagues.

Stephanie Sammons, Bestselling Author, Linked to Influence

My favorite app during the workday is #Slack. I have a handful of Slack accounts set up for various project and client teams. It's easy to switch between accounts. Slack serves as a centralized hub for all of your communications and notifications. What I like best about it is that it keeps me out of my email inbox, which is especially valuable for internal dialogue amongst team members. I've also integrated my client support desk and billing software into Slack so that these notifications are centralized and streamlined. Slack is available on all devices which enables you to be notified anywhere in real time!

Lee Odden, CEO, TopRank Marketing

Managing 160k personal social media connections across 4 social networks is time I do not have. So I rely on Buffer to be my everything social on the go. From curation to scheduling shares to light analytics, Buffer is my BFF app. Of course my LinkedIn app is BFF #2.

Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions

My favorite work app is Microsoft OneNote, so I can stay organized on the go and capture content ideas on the fly by the seat of my content marketing pants.

Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions

While it’s difficult to choose and I hate to play favorites, my valentine app is Trello. The reason I love it so much is that dragging my task tiles from “To do” to “Underway” to “Delivered” to “Complete” makes me feel masterful and in control of my workload. It’s a real morale booster, not to mention that it keeps me on track with multiple projects. What can I say, using Trello just makes me smile.

Which app is your constant companion at work? Tweet us @LinkedInMktg and let us know.

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