What the LinkedIn Marketing Platform Offers SMBs (Video)
January 29, 2017
The LinkedIn advertising platform is built for companies of all sizes, all industries, all geographies. LinkedIn Marketing Solutions’ case studies include instantly recognizable big brands, such as Adobe, Holiday Inn Express, and Zurich.
But up-and-coming companies, such as Timex Filtration and Water Systems, a B2B marketer based in Ankara, Turkey, have also found marketing and advertising success on LinkedIn. “Increasingly, Linkedin is moving its products and services into its self-service environment, so that small businesses of any budget and size can come in and experiment,” says Russ Glass, VP-Products at LinkedIn.
In particular, Glass highlights two main reasons SMBs should consider a LinkedIn advertising program:
- Your customers are on LinkedIn. With more than 470 million global members, LinkedIn is where an SMB’s customers and prospects are; it’s where they’re consuming content and learning how to build their own businesses.
- Versatility. LinkedIn offers multiple advertising products — including Text Ads, LinkedIn Sponsored Content, and LinkedIn Sponsored InMail — so the right product is available for a marketer of any size and any goal.
Watch the full video, "Building the World's Most Effective B2B Marketing Platform: How SMBs Can Benefit from the LinkedIn Marketing Platform," for a more detailed explanation of the power of the LinkedIn platform for your business.
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