Introducing 'The Elevator Pitch: LinkedIn Sponsored InMail Edition'
August 26, 2018
Here’s a short blog post about a short new video.
Other times, you just need the elevator pitch.
Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an elevator operator thrown in for good measure.
In this short and sweet-as-a-lollipop video, you get the elevator pitch for LinkedIn Sponsored InMail (and insight into how Sponsored InMail can help your marketing efforts). Here's the pitch:
Sponsored InMail enables marketers to send personalized messages directly to prospects. Sponsored InMail allows you to easily target audiences with relevant content delivered through LinkedIn Messenger, tapping into over a half billion LinkedIn members. Your Sponsored InMail messages are only delivered when members are active on LinkedIn. That means your message is going to be seen, because one out of every two members opens a Sponsored InMail. Our mobile-optimized design ensures that your call to action is always visible whether on mobile or on desktop. That makes Sponsored InMail perfect for generating leads, driving event and webinar registrations, and delivering ROI.
Check out the video. It will take you about a minute — and you won't even have to wait for the elevator.
You can find the previous video in this series here: "The Elevator Pitch: LinkedIn Sponsored Content Edition." In this version, LinkedIn Account Executive Chris Elder gives the elevator pitch for LinkedIn Sponsored Content. Here’s the pitch:
LinkedIn Sponsored Content allows marketers to reach their audience through targeted content within the LinkedIn member's feed. This mobile-optimized, native ad format allows marketers to serve upper-, middle- and lower-funnel content to their audience in a professional context – which means that audiences are engaging with content in the right mindset, allowing marketers to develop trust and credibility while achieving their marketing objectives. In fact, LinkedIn Sponsored Content delivers 3X higher conversion rates than other online marketing platforms.
Check out the video. It will take you less than 75 seconds, and it will make you smile.