How to Amplify Content with Paid, Earned, and Owned Media Strategies

Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog.

As any rock star knows, it’s no good having something to say, if you can’t crank up the volume when you say it. Amplify is our new eBook that will help you do exactly that for the great content you’re creating.

In the early, busking days of content marketing, you had to rely on established media owners to get your sound heard. You could pay for space on their channel – or you could rely on them discovering what you were doing, and deciding to promote it. It was tough, competitive, and frustrating not being able to control the volume dial — but that’s no longer the case. By knowing how to combine paid, earned, and owned media, you can take over the sound system and amplify your content marketing whenever you need to.

We decided to put together our Amplify eBook because of the broad-ranging options content marketers now have for getting the word out – and the increased competition that means you need to make use of them. You no longer have to rely on others to turn up the volume for you – but that greater choice of paid, earned, and owned channels is only useful if you understand how your different options work, and how best to combine them.

In Amplify, we take you through all of the most important paid, earned, and owned media tactics available to content marketers today:

• How to get maximum value from paid social media, paid search, and other channels
• The different forms of earned media – and when you need to include them in your strategy
• Top tips for building owned media channels that differentiate you and command attention
• The metrics for measuring success in paid, earned, and owned – and knowing when you need to adjust the volume dial

Download Amplify and start using paid, earned and owned to turn the volume of your content up to 11.