How Top B2B Marketers Foster Creativity and Find Inspiration [Video]
April 4, 2016
Note: This post is the fourth installment in our Trading Eights series. In the last Trading Eights post, we asked our ace marketing ensemble: If you were stranded on a desert island, what one album and one marketing metric would you take with you?
Making content that engages an audience requires creativity and inspiration. Which is why even the most experienced content creator occasionally gets stuck with a blank screen. You can’t just flip a switch to turn on the creativity, or summon a bolt of inspiration from a clear blue sky. Creative ideas need time and space to grow.
It’s not just content creation that requires creativity, either. For example, LinkedIn CEO Jeff Weiner schedules two hours of empty space on his calendar a day; he knows that time spent in creative thought will pay off in the long run.
Whether you’re crafting a thought-provoking blog post or dreaming up the next industry-changing innovation, it’s important to create time and space for creative thought. Where do you go when you need to be brilliant?
That’s the question we asked the seven thought leaders in our Trading Eights ensemble. They are:
- Michael Brenner, CEO, Marketing Insider Group
- Andy Crestodina, Strategic Director, Orbit Media Studios
- Lauren Goldstein, VP of Strategy and Partnerships, BabcockJenkins
- Ann Handley, Chief Content Officer, MarketingProfs
- Carlos Hidalgo, CEO & Principal, Annuitas
- Joe Pulizzi, Founder, Content Marketing Institute
- Tim Washer, Creative Director, Cisco
These mighty marketers are some of the most creative, brilliant people I know, and it was great to hear the ways in which they get inspired. Check out the two-minute video below for their responses:
We can’t all have a tiny house just for writing, like Ann does (although if you can swing it, you definitely should build one). But every marketer can and should take time out of the day—even if it’s just a few minutes—to get away from the desk, away from distractions, and into creative thinking mode.
In the next few weeks, we’ll feature more Trading Eights videos from our ace marketing ensemble. Can't wait? Check out the entire Trading Eights series now for more industry leader insights.