Our Top Marketing Content of 2017, So Far

July 7, 2017

Winner's Medal

To borrow a phrase from a popular TV show, winter is coming. Like it or not, we have entered the second half of 2017.

But before we become obsessed with EOY and then 2018, let’s take a moment to reflect on all the B2B marketing goodness we’ve published so far. In case you missed it, here’s our top content through the first half of 2017.

Sophisticated Marketer's Sessions: Know Your Audience

Using LinkedIn’s unique targeting capabilities, marketers can easily reach their ideal audience. In our inaugural Sophisticated Marketer’s session, we gathered proven methods from expert marketers on how to engage your audience on LinkedIn.

Unleashing LinkedIn’s Targeting Capabilities

Speaking of targeting audiences on LinkedIn, this eBook walks you through exactly how to use LinkedIn’s targeting capabilities and offers tips to optimize your targeting strategy.

The Marketing Genie

How many marketing teams have an accomplished children’s book author on staff? Our very own Sean Callahan took storytelling to a new level with the first ever marketing book for children that we know of: The Marketing Genie.

The LinkedIn Company Pages Playbook

There are over 13 million Company Pages on LinkedIn. If yours isn’t not one of them, you’re missing opportunities to get your content in front of the audience that matters most to your business. This one-stop-shop will teach you the basics of setting up & managing a LinkedIn Company Page as well as what content gets the most engagement.

Proof Week

Proof Week was our week-long celebration of marketing ROI. We collected first-hand stories and advice from data-driven marketers, as well as our own team, to demonstrate how proving marketing ROI is not only possible, but also a critical success factor of modern marketing programs.

The Sophisticated Marketer's Guide to LinkedIn: 2017 Edition

Since 2014, our Sophisticated Marketer’s Guide to LinkedIn has been the go-to guide for growing your brand on the world’s largest professional network. Each year we update our guide to reflect the changing landscape of marketing and this year is no exception. In the 2017 edition, you’ll find expert advice on audience targeting, Sponsored Content, modern marketing differentiators, and more.

The LinkedIn B2B ROI Roundtable

Gather round the B2B marketing ROI roundtable. We asked four successful marketers to define the top ROI drivers in B2B marketing. In this eBook, you’ll find their best methods for quantifying the effectiveness of content and social media marketing.

Solving for Marketing ROI: Measuring Peak Performance

In this comprehensive guide, we illustrate how to measure marketing’s true impact on revenue, overcome the challenge of attribution, and optimize for conversions. Plus learn how LinkedIn Marketing Solutions team measures beyond the click to determine true impact on LinkedIn.

The Ultimate Guide to Programmatic for B2B Marketers

Programmatic advertising uses audience behavior and algorithms to efficiently put your message in front of the people who matter. The software does the heavy lifting, allowing marketers to focus on the bigger picture. In this guide, we outline the basics of programmatic buying and how to take advantage of all that programmatic offers.

Live With Marketers: A LIVE Video Broadcast Series from the LinkedIn Studio

We originally recorded these in the AM, but you’ll find value whenever you decide to listen. We invited expert marketers from HubSpot, AdStage, and LinkedIn to share their most valuable marketing metrics and ROI tricks in three distinct webinars. Discover which metrics matter the most to your organization’s funnel and how to use them in solving for ROI.

Secret Sauce: How LinkedIn uses LinkedIn for Marketing

The LinkedIn Marketing Solutions team has a secret marketing weapon: LinkedIn. To help you achieve the same level of success, we unveiled our secret sauce recipe in this eBook.

The Global Agency Interview Collection

Agency marketers have a front row seat to witness how the marketing evolution unfolds across several industries. Learn how leaders at thriving agencies achieve consistent success in a constantly changing industry.

Is Your Employee Advocacy Program Ready to Go the Distance?

Your employees have the potential to expand your brand’s reach and bring in new audiences. With the right training and encouragement, you can build an advocacy program that achieves results for your brand and theirs. Learn how to design and implement an employee advocacy program that lasts with the tips in our latest eBook, Go the Distance.

We’ve got big plans for the second half of 2017 as well. Don’t miss a single post when you subscribe to the LinkedIn Marketing Solutions blog.

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