How to Spark Meaningful Conversations on LinkedIn

A Publisher Pocket Guide

May 16, 2019

LinkedIn members love to see creators like you giving your take on what’s happening in the news or your industry, whether it be through a post, a video, an article, or even a comment. This type of content resonates most with members, and helps you build a community of people with similar interests and professional insights.

Sharing your personal stories and experiences in a genuine way also inspires others! The more you can tap into existing conversations — whether around the office or in your industry — the more likely your article, post, or video will be successful.

That's why we created the LinkedIn Publisher Pocket Guide SlideShare below, which answers your top 7 publishing questions:

  • What should I write about?
  • Should I post an article or a short-form post, or a video?
  • How should I manage comments?
  • How should I use hashtags in my posts?
  • How do I track performance of my content?
  • How do I view analytics for my post?
  • How can I view analytics for my articles?

For more publishing tips to help you connect with your audience in more meaningful ways, subscribe to the LinkedIn Marketing Solutions blog.

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