Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often than not, marketers love and need music throughout their working day.
You see, the right song can be the key to getting that to-do list ticked off. The right track can inspire that nugget of thought that turns into a great marketing idea. Music improves the mood, sharpens the mind and gets your physical and mental performance soaring.
Which is why we asked marketers the simple question:
"What’s your favorite song in the morning?"
1. Thank U, Next – Ariana Grande
It’s the song that launched a thousand memes. It’s also where Ariana Grande name-drops her former flames in a way that is by no means a diss track. It’s all about staying positive and learning from failed relationships. A strong message for an uplifting day ahead. Marketers, what campaigns have taught you love, patience and pain?
2. Tightrope – Janelle Monae
Here’s an anthem for championing a healthy work-life balance. As Janelle Monae so rightly sings, ‘you gotta keep your balance or you fall into the gap.’ So, sure, if there’s a major deadline or launch coming up, do whatever it takes (within reason) to get it done. But, remember, spend time looking after yourself too.
3. Nice for What – Drake
Social media can help keep us more connected, but too much of it can also impact our mental health. And despite working in the industry and seeing what goes on behind the scenes, marketers aren’t immune. This song reminds us to stay grounded, work hard and be nice to the people we work with.
4. Levels – Avicii
There’s no real analysis for this one. It’s just an infectiously catchy track. Perfect for getting energy levels up and the creative brain buzzing. For best results, turn it up to 11.
5. Rise – Jonas Blue ft. Jack & Jack
Having a bad week? This song is the soundtrack to your ‘bouncing back’ moment. It's what you listen to as you neaten your hair, adjust your collar and strut out the door knowing that you’re going to be brilliant at whatever the day throws at you.
6. Focus – H.E.R.
Struggling to reach a certain target audience? This song might resonate. It’s all about feeling a bit neglected while yearning for the attention of someone else. Here, this someone else is too engrossed in their devices to realize you’re even there. Ouch. Perhaps a more sentimental song to wake up to in the morning, but it’ll heighten your marketing intuition and sensitivities for sure.
7. Power Over Me – Dermot Kennedy
This song begins with choppy guitar strums, before quickly diving into raw, emotional lyrics. The chorus is layered, upbeat and powerful. And Dermot Kennedy’s Irish accent adds a layer of authentic folksiness to the track. It’s a beautiful song about wanting someone – or in our case, a whole audience – to be totally enamored by us (and our brand). Now, who wouldn’t want that?
8. Toast – Koffee
A song named after that delectable morning beverage, coffee? An artist whose name evokes memories of simple breakfasts with either jam, butter or eggs? This infectious song by the artist Toast fuses roots-reggae with pop sensibilities, giving us a unique sound to wake up to. Marketers, get the kettle on a pop a fresh cut of sourdough under the grill. It’s going to be a good day.
What do you think of the playlist above? Is there anything we’ve missed or should’ve skipped? Let us know by following us on LinkedIn and sharing your thoughts.
