The LinkedIn Marketing Solutions Blog's Greatest Hits, Side 2
December 29, 2015
It’s been a wild ride for marketers this year. At LinkedIn Marketing Solutions, we tried to do everything we do a little better than we did last year. And that includes this blog. As I said in the first Greatest Hits post, our goal is to help you become a better marketer. When we get closer to that goal, everybody wins.
So hold up your lighter (or your cell phone), and let’s get to the big hits from the past year. From arena rockers to power ballads, you’re sure to find insights that can help you get to your goals.
This was one of our early picks for the Marketing Book Worth a Look series, and it’s still our most popular. Guy Kawasaki and Peg Fitzpatrick know social media marketing, and they are generous with the advice in this book. Peg was nice enough to answer a few questions to give us some background on how they created the book.
Two of my favorite things are music and marketing, and at Cannes Lions this year they came together in a decidedly cool way. I got to sit in on an interview with Marilyn Manson, and a lot of what he said made sense for marketers as well as musicians.
Sean Callahan rounded up an impressive panel of thought leaders for this future-facing post. The trends these marketers identified are still going concerns for 2016, including predictive analytics, higher data quality, and the need for more and better personalization on the consumer side.
The Sophisticated Marketer’s Guide was the first big rock I helped create for LinkedIn, so it has a special place in my heart. We went all out to get great advice from thought leaders in the industry, combined with LinkedIn Marketing Solutions’ practical experience. Given how well the eBook turned out, it made sense to refresh it for 2015, keeping it relevant and making it an even better resource.
This post was a great idea that got even better in execution. We started with ten of our favorite new marketing books, then reached out to the authors to see which books inspired them. The result is a list that has something for every aspect of marketing, from big data to ethics to philosophy.
A collection like this is our way of taking the pulse of the B2B marketing industry. We wanted to showcase what people are saying about B2B marketing, and we added a dash of inspiration for good measure.
LinkedIn joined forces with Forbes and ScribbleLive to put this study together. We took a scientific approach to the project, quantifying influence so it wasn’t just a popularity contest. The full report also includes resources from the top CMOs: who they follow, what they read, and where they get their inspiration.
LinkedIn has long been a popular channel among B2B marketers, and marketers on the B2C side are beginning to catch wise. These five mini case studies show how you can get great results with B2C community building on LinkedIn.
We introduced the Content Marketing Score in 2014 as a way for marketers to evaluate their content marketing effectiveness on LinkedIn. But it also gave as an objective way to see which companies were the most effective, and to see what we could learn from them.
This infographic also uses the Content Marketing Score to measure brands’ effectiveness, but it expands the criteria from tech brands to all global brands. In addition to identifying the top brands, the infographic identifies the best practices that helped the brands build their LinkedIn influence.
We hope the LinkedIn Marketing Solutions blog was a valuable resource for you this year. Stay tuned for next year, as we plan to keep on rockin’ in the free world with more tactical advice, more data analysis, and more insights from leading marketing thought leaders.
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