Announcing the Astonishing Tales of Content Marketing eBook
August 16, 2016
Storytelling is one of the hottest trends in marketing right now. We talk so much about telling compelling stories, I’m tempted to start having meetings around a campfire. I could hold a flashlight up to my chin and tell the bone-chilling story of the marketer who was addicted to buzzwords.
As with most buzzwords, though, there’s something genuine behind the hype. Storytelling is an effective way to make an emotional connection with a reader. It can turn a dry list of features and benefits into a fully-realized world your potential customer can inhabit. Good marketing stories fire up the reader’s imagination for a purpose, entertaining them but also sparking action.
At LinkedIn Marketing Solutions, we believe in the power of a compelling story. So we decided to practice what we preach. We searched the history of content marketing for amazing stories. Then we pulled apart each story to see how the marketers involved made it happen.
The result is a tribute to the power of storytelling. It’s an entertaining collection of true marketing stories that just might make you a better marketer: Astonishing Tales of Content Marketing.
Download the eBook to learn:
- How Blendtec created a YouTube empire
- How tire company Michelin became an expert on restaurant reviews
- How Betty Crocker became the 2nd-most well-known woman in America
- How Melbourne Trains Australia turned a public safety announcement into a global multimedia brand
These are just a few of the astonishing tales you will read. Jean Claude Van Damme even makes an appearance.
These tales range across industries and centuries, but they have two things in common: They’re all a testament to the power of content marketing, and each one features tactics you can use in your marketing today.
So, download Astonishing Tales of Content Marketing. Let these stories entertain, inform, and inspire you. Then use them as fuel to create your own amazing stories.
Who knows? Your brand could earn a place in Astonishing Tales of Content Marketing, Volume II.