What’s Trending: How to Get Your Marketing Metrics in a Row

June 17, 2016

Rubber Ducks in a Race

There are two ways to have an unobstructed view in a race: Lead, or be so far behind you can’t see the person in second-to-last place. One of these positions is definitely more preferable.

It’s easy to become complacent in our marketing, gently bobbing along like the ducks in the header picture, secure in the knowledge we’re in first place. But without the right metrics to evaluate your performance, can you really know whether you’re in the lead or bringing up the rear?

This week’s trending content starts with a top-notch post on identifying and analyzing metrics. You’ll also find tips on scoring your content to calculate ROI, fixing misdirected SEO, and more. Read on to get your ducks in a row and make sure you’re at the head of the pack.

Top Marketing Articles to Read This Week:

1. If Marketing Metrics Are Driving You Crazy, Read This

According to Marketo’s Heidi Bullock, there is no one “magic bullet” metric that works for everyone. Instead, she presents a process to finding and implementing the right metrics for your specific business.

2. How to Make the Customer the Hero of Your Story

“The harsh reality is that your customers don’t care about your company or products - they only care about how you’ll meet their needs.”

We all know that marketing content needs to revolve around the customer. This article from Stratus Interactive’s Courtney Feairheller digs into the practical steps organizations must take to become truly customer-centric.

3. LinkedIn Sponsored Content 101: Crash Course in Set Up, Targeting, and Performance

“LinkedIn Sponsored Content is a great way to expand your reach in an environment already abuzz with members who are engaging with high-quality content from a variety of sources, including brands,” says Andrew Brown on the Brand Networks blog. In this post, Andrew gets you started.

4. What Is Quality Content?

Can you quantify what makes good content? Absolutely, says IBM SEO Specialist Patrick Stox. In this article for Search Engine Land, Patrick takes a deep dive into Google’s Quality Guidelines to find actionable tips marketers can use.

5. Confessions of a Liar – Marketing in the Era of Authenticity

OmPrompt Senior Marketing Director Gina Balarin makes a compelling case that this is the best time in history to be a marketer, in this Tedx Talk.

6. How to Prove Your Content Is Driving Revenue

In this article for Content Marketing Institute, Kapost CMM Erica Lindberg demonstrates how to implement a content scoring system to track and prove your ROI.

7. Influencer Marketing: What You Need to Know to Get Started

Social Media Examiner CEO & Founder Mike Stelzner interviews TopRank CEO Lee Odden on this episode of the Social Media Examiner podcast. Listen to the podcast or read the transcript for Lee’s thoughts on influencer marketing and more.

8. How to Use LinkedIn to Connect with Your Ideal Customers

Salesforce covers all the bases in this infographic, from setting up an account to connecting with Sponsored Content.

9. 10 Golden Rules for Social Media Managers

Buffer Social Media Manager Brian Peters breaks social media down to the basic essentials in this guide, from communication to reciprocation.

10. Content Strategy Is Not Content Marketing

VMware’s Rich Schwerin breaks down the difference between content strategy and marketing, and demonstrates why each is essential for B2B marketers, in this SlideShare presentation.

Keep your content marketing ducks in a row with advice, tips, and strategies when you subscribe to the LinkedIn Marketing Solutions blog.

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