Introducing Seven Tactics for Content Promotion [Checklists]
March 29, 2017
If a tree falls in the forest and no one is around to hear it, does it make a sound?
Or, more to the point: If great content is published without any amplification, does it still have value?
The first question is philosophical. The second one is 100% practical. Our content should offer an audience something valuable to inspire them to take action. Without the audience there’s no value exchange, no potential for action, and very little point to the whole enterprise.
As WordStream founder Larry Kim says, you should spend 20% of your time creating content and 80% amplifying it. Too often we reverse these percentages. In a forest full of demands on our audience’s attention, our content becomes that tree crashing silently to the ground.
To help your content make some noise, we drew on our team’s considerable experience to create 7 Tactics for Content Promotion. It’s a bundle of downloadable, printable checklists. Think of it as an interactive at-a-glance guide to amplification best practices.
Launching a webinar? The Webinar Checklist will help you bake in content promotion from designing your slides through following up with attendees after the event.
Crafting an email marketing campaign? The Email Checklist will help you craft compelling copy, set goals, and pick the right time and method for deployment.
Are your blog posts not connecting with readers? The Blog Post Checklist can help improve your concepting, drafting, and amplification.
Of course, we didn’t neglect our area of expertise: You will find a detailed LinkedIn Advertising checklist with advanced tips for Sponsored Content and Sponsored InMail.
Download 7 Tactics for Content Promotion for resources, to-do lists, and best practices in the following key areas:
- Blog Posts
- Email Marketing
- LinkedIn Advertising
- Sales Alignment
The ability to connect with a relevant audience is what turns content into content marketing. Use these checklists to explore new marketing tactics, or just make your existing efforts more effective.
Download 7 Tactics for Content Promotion for step-by-step instructions on effective content promotion.