New for 2017: Your LinkedIn Content Marketing Tactical Plan

Now with even more B2B goodness

March 6, 2017

LinkedIn Content Marketing Tactical Plan

79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels, they’re investing time on the most powerful platform for B2B and high consideration B2C marketers: LinkedIn.

Furthermore, 80% of B2B marketing leads from social media come through LinkedIn. 92% of B2B marketers use the platform over all others. Marketers say they see a 28% lower cost per lead with LinkedIn Sponsored Content than with Google Adwords. 

To ensure you don't miss out on the opportunity to get your brand in front of the 467+ million professionals waiting to consume your content, you need a plan: The LinkedIn Content Marketing Tactical Plan.

Here's your step-by-step plan for driving brand awareness and revenue on LinkedIn:

We originally launched this small but mighty plan back in 2015 and as it turns out, you really liked it! So we dusted it off and packed it with more B2B goodness! Our quick, printable plan now includes everything you need to know about driving ROI with LinkedIn Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates, Text Ads, InMail and Conversion Tracking.

The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.

Download The LinkedIn Content Marketing Tactical Plan to get your hands on:

  • What content drives the most engagement on LinkedIn
  • Action items and time investment needed to succeed with LinkedIn marketing tools
  • Your printable 1-page plan for killing it with content on LinkedIn
  • Insider, research-backed tips from LinkedIn Marketing’s own Content Marketing Manager

Ready to drive more revenue on LinkedIn? Adapt the LinkedIn Content Marketing Tactical Plan to your business today.