The Best Recipe for Marketing ROI on LinkedIn [Infographic]
Our Secret Sauce Revealed
February 8, 2017
Similar to any successful, well-run food laboratory, the LinkedIn Marketing Solutions team has cultivated a culture of testing. We swap out ingredients - a dash of eye catching imagery and a sprinkle more personalization. We continually taste test for quality control and we don’t remake dishes that didn’t perform well with our audience - and neither should you.
Since we want you to replicate our success - and we’re really into food analogies right now - we’re sharing our Secret Sauce. It’s the result of our testing, iterating and gut-lead but data informed campaign decisions.
Your buyers’ expectations for personalization and excellent content experiences have changed. A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. If your marketing strategy seems like it needs a kick, spice it up with these tips from the LinkedIn Marketing Solutions team.
The infographic below will outline:
What we’ve learned from dozens of A/B tests
How we drive personalized messages at scale with LinkedIn Sponsored InMail
- How we see the best conversion rates with audience range and bidding best practices
Get your hands on our Secret Sauce and you’ll have the formula you need for tasty results on the LinkedIn platform.
