You’ll Shoot Your Bullseye Out, Kid
December 20, 2017
They were right about that BB gun. Ralphie Parker’s mom, his teacher, even the department store Santa predicted he would shoot his eye out. And if it weren’t for those coke-bottle glasses, he would have.
Despite being right, they weren’t very helpful. As a content marketer, I can’t help but think that, in this case anyway, Ralphie would have been better served by marketers than authority figures. Imagine nine-year-old Ralphie scanning a QR code on the packaging that takes him to Red Ryder’s landing page: “5 Things to Know before Shooting Your First BB.”
Ah, there it is, tip #3: “Visualize your ricochet angle before every shot.”
Now we’ve got a kid armed with smarts (not just a gun) and a parent who feels better about buying another air rifle from the same company next year. Eye saved, every stakeholder wins.
The “you’ll shoot your eye out” sentiment is alive and well in marketing, too. Stop me if you’ve heard this one: “If you want to succeed at B2B marketing, you need to build thought leadership!”
This statement might be true, but again, not necessarily helpful. Where does one start? What if one is uncomfortable voicing strong opinions online? How does one determine which types of thought leadership content stakeholders really want?
We created The Sophisticated Marketer’s Guide to Thought Leadership to move the conversation from, “You’ll shoot your eye out without thought leadership” to “Here’s how to create a thought leadership strategy that works for you and your company.”
Let’s face it; thought leadership can be a little scary for some people. Especially when you are constantly bombarded with the myriad ways you can screw up on social media: “Avoid this!” “Never do that!” “People hate that!”
Our goal in creating this guide is to help you feel good about your thought leadership strategy so that you no longer worry about shooting anyone’s eye out. We want you to feel confident that you can use an authentic approach to thought leadership to stand out among the people who matter most to your brand.
The Sophisticated Marketer’s Guide to Thought Leadership is here to help you take aim at your KPIs so you can safely shoot out your B2B marketing bullseye, quarter after quarter.
Download the guide to learn:
- The three types of thought leadership, and what each can do for your brand
- How to create thought leadership content that aligns with, and reinforces, your messaging strategy
- How to infuse thought leadership into every stage of your buyer’s purchasing process, from awareness to advocacy
- How to measure the return on your thought leadership content
What’s the modern equivalent of a Red Ryder BB gun under a tree? Why it’s The Sophisticated Marketer’s Holiday Box Set.
Get all four Sophisticated Marketer’s guides, including The Sophisticated Marketer’s Guide to Thought Leadership, in one convenient box set. And as a double bonus, we’re also including the first ever audio version of The Sophisticated Marketer’s Guide to Content Marketing. It’s the perfect antidote for unsophisticated holiday travel plans.
It’s all totally free, but it’s only available while the calendar still reads “2017.” So grab your box set today.