How to Say 'I Love You' to Your Customer
3 Simple Valentine's Day Content Marketing Tips
February 14, 2018
This guest post was contributed by Tim Washer, Founder of Ridiculous Media.
When it comes to sharing my feelings, I’ve reached the life-stage where I don’t reveal any emotion that can’t be conveyed by the pizza emoji. However, we’re expected to be much more expressive in a business context. And Valentine's Day is the one day in the year when every corporate citizen takes a break from scheduling weekly meetings to show customers our unconditional gratitude (providing they’re still paying their invoices).
So how do you say those three magical words in a relationship that’s purely platonic and transactional? Here are three simple and loving ways to give it a try:
Give a gift
As in most relationships, whenever we give a gift we follow it with a call-to-action — which doesn’t always serve the long-term interests of the relationship. This year, set aside a small percentage of your content production budget to bring a little entertainment to your customers’ day. No strings attached, no download this, no subscribe to that.
There’s a great deal of charm in self-deprecating humor. When done in a clever and authentic manner, it allows a brand to show that it doesn’t always have to take itself so seriously and is confident enough to be vulnerable. Kentucky Fried Chicken is doing a nice, finger-lickin' good job of self-deprecation with its campaign of rotating Colonel Sanders’ impersonators, including its latest, Reba McEntire.
Create a laugh
Making someone laugh is the most intimate connection we can create in a business context. Laughter has the power to deepen relationships, create joy, and express the humanity of our brand. Now more than ever, people need to laugh. And if we can offer a little laughter as part of our corporate marketing communications, it will be a wonderful way to say “I love you" – just like Cisco Systems did a few years back in this Valentine's Day video.
In honor of this post and its advice to "give a gift," we're foregoing the call-to-action banner that we typically include here at the end of the post. But if you really can't resist subscribing to the LinkedIn Marketing Blog, there is a subscribe button at the top of the page. And also at the bottom of the page. Happy Valentine's Day!