16 Marketing Metrics Masters to Follow
February 22, 2016
“If you aim at nothing, you will hit it every time.” – Zig Ziglar
Let’s face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over.
All of these tools are valuable, of course. We couldn’t survive without some of them, let alone thrive. But too often we put our tools to use in the service of vaguely defined goals and poorly-understood metrics. We pick out a perfect baseball bat, then step up to the plate blindfolded.
Metrics and analytics are vital for successful marketing, for two reasons:
- They enable us to prove ROI to the people who control the budget
- They empower us to continually improve our outcomes
When we fail to identify the right metrics, or fail to analyze them in a meaningful way, we’re far more likely to strike out. If you have been swinging blind with your marketing efforts, these 16 thought leaders can help you approach the plate with total confidence.
16 Marketing Metrics Thought Leaders to Follow:
1. Andy Crestodina, Co-Founder/Strategic Director, Orbit Media Studios
Sample Article: Ask the Expert: Andy Crestodina on the Crucial Metrics of Full Funnel Marketing
Follow on Twitter: @crestodina
2. Nick Panayi, Head of Digital Marketing & Global Brand, CSC
Sample Article: How to Be a Marketing Metrics Hard@ss
Follow on Twitter: @nickpanayi
3. Pawan Deshpande, Founder & CEO, Curata
Sample Article: Metrics Made Easy: 8 Easy-to-Use Categories and a Dozen Tools
Follow on Twitter: @tweetsfrompawan
4. Meagen Eisenberg, Chief Marketing Officer, MongoDB
Sample Article: Ask the Expert: Meagen Eisenberg on Using Data to Improve Sales and Marketing Alignment
Follow on Twitter: @meisenberg
5. Justin Gray, CEO, LeadMD
Sample Content: Lead MD – Content Metrics
Follow on Twitter: @Jgraymatter
6. Matt Heinz, President, Heinz Marketing Inc
Sample Article: Why Web Traffic Is a Vanity Metric
Follow on Twitter: @heinzmarketing
7. Jon Miller, CEO & Co-Founder, Engagio
Sample Article: The Big 5 Metrics for Account-Based Marketing
Follow on Twitter: @jonmiller
8. Scott Brinker, Co-Founder & CEO, ion interactive
Sample Content: Hacking Marketing
Follow on Twitter: @chiefmartec
9. Douglas Karr, Co-Founder & Chief Marketing Officer, CircuPress
Sample Article: 5 Google Analytics Features to Improve Site Metrics
Follow on Twitter: @douglaskarr
10. Avinash Kaushik, Digital Marketing Evangelist, Google
Sample Article: Rock Analytics More: Obsess about Goals and Goal Values!
Follow on Twitter: @avinash
11. Neil Patel, Co-Founder, Crazy Egg & Hello Bar
Sample Article: Quantify Your Results: The 14 Most Important SEO Metrics
Follow on Twitter: @neilpatel
12. Jascha Kaykas-Wolff, Chief Marketing Officer, Mozilla
Sample Content: Marketing and Sales Alignment with Jascha Kaykas-Wolff
Follow on Twitter: @kaykas
13. Katie Paine, Senior Consultant, Paine Publishing
Sample Article: Why Targeting Your Measurement Is More Important than Impressions and Reach Combined
Follow on Twitter: @queenofmetrics
14. Chris Penn, Vice President of Marketing Technology, SHIFT Communications
Sample Article: When Marketing Metrics Disconnect from Goals
Follow on Twitter: @cspenn
15. Adam Singer, Analytics Advocate, Google
Sample Article: 4 Steps to Measuring what Matters Most
Follow on Twitter: @AdamSinger
16. Brian Solis, Principal Analyst, Altimeter Group
Sample Article: The 10 Commandments of Content Marketing
Follow on Twitter: @briansolis
Marketing is becoming an increasingly technical profession. We have more ability than ever before to collect data and use it to inform our approach. So don’t step into the batter’s box with blinders on: Let these metrics masters show you how to improve your marketing stats.
For more hard-hitting advice on marketing measurement, download our eBook, The Sophisticated Marketer’s Crash Course in Metrics & Analytics.
