What’s the One Metric Top B2B Marketers Can’t Live Without? [VIDEO]

March 28, 2016

Note: This post is the third installment in our Trading Eights series. In the last Trading Eights post, we asked our ace marketing ensemble: As a marketer, where do you find value on LinkedIn?

There are a few upsides to being stranded on a desert island. You can finally write that novel you never got around to starting. You can get in shape: coconut water is slimming, and spearfishing can be great cardio. And you don’t have to worry about sitting in traffic every morning.

In fact, the only big downside for a B2B marketer stranded on a desert island—besides the whole ‘never seeing your loved ones again’ thing—is not having access to vital marketing metrics. How can you test, optimize, and get better results without your full analytics suite?

It’s a horrible situation to imagine. But that’s the nightmarish scenario we proposed to these seven experts:

●      Michael Brenner, CEO, Marketing Insider Group

●      Andy Crestodina, Strategic Director, Orbit Media Studios

●      Lauren Goldstein, VP of Strategy and Partnerships, BabcockJenkins

●      Ann Handley, Chief Content Officer, MarketingProfs

●      Carlos Hidalgo, CEO & Principal, Annuitas

●      Joe Pulizzi, Founder, Content Marketing Institute

●      Tim Washer, Creative Director, Cisco

So they wouldn’t be completely alone at sea, we let them take two things with them: one marketing metric and one music album. Which marketer is a secret Billy Joel fan? Which ones think shares are an underrated metric? Check out all the responses in the video below:

Hopefully, neither you nor any marketers you love will be stranded on a desert island any time soon. But if you’re planning a cruise this summer, at least you know which albums and metrics to pack. Just in case.

In the next few weeks, we’ll feature more Trading Eights videos from these marketing virtuosos. Can't wait? Check out the entire Trading Eights series now for more industry leader insights.

Photo: Ronald Saunders