Social media is 24/7. And so is the job of the social media manager. It’s up to us to communicate authentically, be culturally relevant and act as stewards of our respective brands, all in 150 characters or less. (That’s the maximum number of characters we recommend for a LinkedIn Page update, in case you were wondering.)
Sounds easy, right? Think again.
And while social media presents incredibly rewarding work for marketers like us, success in this ever-evolving space requires social media managers to embrace a unique blend of hustle and business acumen to get the job done.
But even the most savvy social superstars are plagued by questions on how to most effectively build their online communities. Questions like...
How do I drive the business outcomes I want to see through social?
How can I strike the right balance between being witty and serious?
How will I choose the right social media platforms to partner with to help amplify my brand's voice?
That’s where we come in. After a years-long quest to master our own social media presence on LinkedIn, my team and I put together what we learned in The Social Media Manager's Guide to LinkedIn.
In a nutshell, our latest guide is a toolkit for your social media success. In its pages we'll cover:
- Why there’s never been a more exciting time to be in social media
- How to tell your brand’s story on LinkedIn
- Social media management tips, taken from years managing our own LinkedIn Page
- How to drive real business impact with your LinkedIn Page
But why should you listen to us? What do we know about social media?
Well, we recently reached 1 million followers on our LinkedIn Page, and we JUST overhauled our LinkedIn Pages experience to help you engage with the people that matter most to your business. To put it simply, we've put in the work to make sure that you (and your brand) can succeed on the world's largest professional network.
Armed with this comprehensive new resource, we hope to help you elevate the profile of your brand on LinkedIn and beyond!
Get started by diving into The Social Media Manager's Guide to LinkedIn today.
