Announcing the 2016 LinkedIn Executive Playbook
February 17, 2016
In the early 2000’s, if you asked an enterprise-level CEO if they were on social media, they would have looked at you like you had two heads. Back then, Facebook was still limited to college students, and MySpace was the happening spot for teenagers and twenty-somethings.
The idea of social media for business was still in its infancy.
Fast forward to 2016, and social media has grown up. Executives have begun to realize the potential of social media to advance their professional and personal goals. For executives, social media can be a place to make strategic business connections, demonstrate thought leadership, and create deeper connections with customers and employees.
When executives go social, the benefits extend to the entire organization. Companies with a socially active C-suite are 58% more likely to attract top talent, and their employees are 24% more likely to feel innovative.
Even as the evidence mounts in favor of social media, some executives are still hesitant to dive in. It’s true that social has its own unique challenges, and it’s understandable to worry about making a very public misstep.
To help executives realize the benefits of a strong social media presence, we created the original Executive Playbook. This year, we updated the book to create an up-to-the-minute, indispensable reference guide.
Read The LinkedIn Executive Playbook to discover:
- How to create a compelling LinkedIn profile
- How to use LinkedIn for professional networking
- How to build authority and establish thought leadership
- How to enable your team to leverage your network without relinquishing control