Congratulations to Citi’s Connect Community for Shorty Award Nomination
April 1, 2013
A round of applause for Citi’s Connect: Professional Women’s Network on LinkedIn, which has been nominated for a Shorty Award honoring the best of social media. The Connect group is up for a Shorty in the category of “Best Use of Social Media for Financial Services,” along with Bankrate and its Twitter feed on financial advice, and PNC Bank’s Neighborhood Wishlist social funding program for community projects. We’ll be eagerly waiting to see if Citi takes the prize on April 8, when the winners are announced in New York.
We’re not surprised that Connect was on the short list for a Shorty, given the value the Connect contributes to its members and to Citi. More than 113,000 people have joined the group since it launched just a year ago, and they’ve discovered an engaged community for women to exchange insights, advice, and support one another as they navigate their careers. In fact, Connect is the fast-growing group on LinkedIn, with some of the highest number of discussion threads, comments, likes and shares. Its members are twice as likely to comment on discussions and share content – sure signs that they get tremendous value from the group.
Women are the primary financial decision makers in more than half of all households, and the Connect group gives Citi a place to engage with them in a meaningful way. Citi employees actively participate, learning from members along the way. This enables the company to serve Connect members with content that helps them make smart decisions throughout their careers, wherever their professional journeys may take them.
Watch the Shorty Awards via the live webcast on April 8 at 7:30pm Eastern, or stay tuned to the Shorty Twitter feed that night for the winners. And if you haven’t checked out Connect and its lively discussions, join the group or read the Connect case studies.