17 Quotes That Defined Cannes Lions 2016

June 27, 2016

The Cannes Lions International Festival of Creativity, which concluded last week, featured stars of the advertising industry such as Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather, and David (Shingy) Shing, Digital Prophet at AOL. The festival also featured some real live stars: Will Smith, Brian Eno, and Iggy Pop to name just a few. These stars explored topics that ranged from the no longer quite new (mobile, data, customer experience) to shiny new objects (virtual reality and artificial intelligence). No matter the topic, however, there was agreement about the necessity of human creativity and of using all of these tools to tell compelling and persuasive stories.

Here are 17 quotes that captured the mood of the Cannes Lions 2016:

This is not a drill. Mobile is the first screen. — Jess Greenwood, VP, Content & Partnerships, R/GA

"Data is truth." — Will Sansom, Director, Contagious Insider

“It doesn’t matter about budget, location, company or client -- great creativity is within reach of us all.” — Daniel Bonner, Global Chief Creative Officer, Razorfish

If you can't be brilliant, at least be memorable. — Shelly Lazarus, Chairman, Emeritus, Ogilvy & Mather

"Our success should be judged on whether or not our customers are happy." — Eric Schmidt, Executive Chairman, Alphabet Inc.

“AI (Artificial Intelligence) isn’t the enemy; the enemy are the people who have control of it.” — Brian Eno, Musician, Composer, Producer

"VR will lead to the democratization of the human experience in the way the Internet democratized information." — Chris Milk, Founder & CEO, Within

Hire for the why. Nurture the why. Encourage the why. Reward the why. — Kathy Ring, CEO, Starcom USA

“Millennials want to be empowered to contribute.” — Penry Price, VP Marketing Solutions, LinkedIn

"It's a dog fight to find the right talent that's going to be curious." — Jay Altschuler, VP & Partnerships, Samsung

"Creating isn't about me. If people don't want it, it won't matter how good it is. You can't sell it." — Will Smith, Actor, Musician, Producer, Philanthropist

"Allowing to give yourself silence and solitude enables you to create creative chaos." — David “Shingy” Shing, Digital Prophet, AOL

Storytelling is the greatest privilege in the world. — Anderson Cooper, News Anchor, CNN

“Dynamic marketing enables us to get back to culture and use it for good. Which is an opportunity to re-instill trust between brand and consumer." — Chris Loll, Chief Operating Officer, IPG Mediabrands

"Constantly disrupt yourself and bring new things to the equation." — Jim Elliott, Global Chief Creative Officer, Arnold Worldwide

Audiences respond to people who dare to be different. — Anna Wintour, Editor-in-Chief, Vogue Magazine

"The perfect brand experience doesn't feel like a brand experience." — Malin Ingevall, Board Member, Sticky Beat AB

Don't use what makes you nuts. Put it into your work. — Iggy Pop, Musician

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