7 Can’t Miss Sessions at MarketingProfs B2B Forum

This week, almost 1,000 B2B marketers are shipping up to Boston for the MarketingProfs B2B Forum, which will take place Oct. 18-21. Ann Handley, MarketingProfs’ Chief Content Officer, and team have put together another conference full of powerful speakers, who will cover everything from content marketing to SEO to account-based marketing.

Here are seven sessions you won’t want to miss:  

Momentum: How Smart Businesses Spin Extraordinary Success from Ordinary Marketing

Wednesday, 9:15am

In this session, keynote speaker and best-selling author Andrew Davis will discuss how amazing content has become “table stakes.” The secret to making this content stand out is from strategically promoting and distributing it.

What You Don’t Know About SEO Ranking Factors Can Hurt You: The Most Important SEO Ranking Factors Today in B2B

Wednesday, 10:45am

Janet Driscoll Miller, President-CEO of Marketing Mojo, will delve into which SEO ranking factors matter most for B2B marketers. She’ll also share a case study and identify the tools needed to measure SEO performance on your website. 

The Killer Demo Video: How to Create a Memorable Product Demo in B2B Marketing

Wednesday, 1:30pm

Want to create a product demo video that stands out like those from Blendtec or Volvo Trucks? Of course, you do. Doug Kessler, Creative Director and Co-Founder of Velocity Partners, will share some ideas that you can steal to make product demos that rise above the everyday.

Starting a Marketing Agency: If I Were to Do It All Over Again, I Would...

Thursday, 10am

Three agency leaders — Jim Beretta, President-CEO, Customer Attraction; Matt Heinz, President, Heinz Marketing; and Bob Ruffolo, Founder-CEO, Impact Branding & Design — share the lessons they have learned about running a successful marketing agency in the content marketing era.

How to be Insanely Effective When You Don’t Have Enough Resources, Budget, or Time: Lessons from the Trenches

Thursday, 3:15pm

In this session, Chris Moody, Content Marketing Leader at GE Digital, will demonstrate that even small companies that are strapped for resources can still produce effective content marketing. Moody will share the lessons he’s learned at companies that range from startups to Fortune 100 corporations.

The New Business Imperative: 7 Groundbreaking Movements All Brands Need to Embrace

Friday, 8:45am

Mitch Joel, President, Mirum, will examine how messaging bots, live video, augmented reality and other groundbreaking movements are in the process of transforming marketing. Joel will show why harnessing these new technologies are quickly becoming a business imperative.

How to Build an Owned Media Empire for Top of Funnel B2B Content Domination

Friday, 10am

Jason Miller, Group Manager-Content Marketing, LinkedIn Marketing Solutions, will make dozens of entertaining rock and roll references in explaining his approach to building an owned media empire — an owned media empire that can help your company dominate the upper funnel conversation in your industry. He’ll also show how owning this conversation can deliver powerful ROI in the lower funnel.   

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