Can't Miss Sessions at Cannes Lions 2016
The place(s) to be at the most inspirational festival of the year
June 16, 2016
Next week the LinkedIn Marketing Solutions team is jet setting over to the the jewel of the Cote d’Azure, for the Cannes Lions International Festival of Creativity. The tiny yet lavish coastal town will play host to the world's most inspirational creatives every year.
For any marketer or agency attending, managing how to soak up the creativity washing over Cannes for eight straight days while also taking advantage of all that the French Riviera has to offer can easily induce a rosé -like hangover.
But not to fret. We’ve compiled a digestible list specifically for marketers and advertisers of what we see as the crème de la crème festival sessions and places to be to creatively and effectively make the most of your time in Cannes:
Open Saturday June 17th thru Saturday June 25, 8am to 8pm, Palais des Festival
If you need to retreat from the chaos join the LinkedIn crew at the LinkedIn ClubHouse. Open to all VIP Delegates, come to relax, recharge and mingle with some of the most innovative marketers and agency leaders attending the festival.
Long-term, Short-term: the Paradox of Modern Storytelling
Monday, June 20, 11:30am, Forum
As we shift from creating content every quarter to every quarter of an hour, brands and agencies have to manage new types of challenges. Most notably, telling deep and engaging stories in a culture where our audiences have an attention span that is less than that of a goldfish. MNSTR will use its experience with some of the boldest brands out there to investigate how we can manage the paradox of modern storytelling – telling cohesive stories in a fragmented media landscape, telling big stories in micro-content, and telling long-lasting stories in a real-time environment.
Experience the Bold, the Wow and the Meaningful
Monday, June 20, 3:00pm, Lumiere Theatre
Powerful buyer experiences now extend beyond a single moment on-screen and establish physical, digital and emotional connections. This opens up new areas of opportunity for today’s creatives, artists, designers, filmmakers and storytellers. Hosted by Adobe, this seminar will explore how risk-taking, fighting against industry norms and breaking out of silos are critical to delivering breakthrough experiences.
Surviving in a New Culture of Business
Tuesday, June 21, 2:00pm, Debussy Theatre
This session features Adam Grant, NYT Best Selling Author of “Give and Take” and Professor at The Wharton School of the University of Pennsylvania. He will talk about his latest book, Originals: How Non-Conformists Move the World, which examines how individuals can become trailblazers: choosing to go against the grain, battle conformity, and buck outdated traditions.
The Sophisticated Marketer’s Live Podcast featuring Shingy
Tuesday, 21 June, 12:00pm, The LinkedIn ClubHouse
AOL’s resident Digital Prophet David Shing, aka “Shingy”, sits down with LinkedIn global content marketing leader Jason Miller for an intimate conversation around the future of marketing. Join us for this rare opportunity to learn from one of the most innovative minds in the industry as Shingy distills the trends of the future and puts them into context for brands, marketers, and agencies. Don’t miss what will surely be an informative and entertaining glimpse into the marketing crystal ball and reserve your seat today.
Can You Be Faster, Fresher, Better, More Fun?
Tuesday, June 21, 5:00pm, Inspiration Stage
How we can make work better, faster and have more fun doing it? The machines say "agile"; procurement says "cheaper"; we say "more human”. This hands-on creative session will be lively and playful. It will be as much about 'how' as about 'what'. You’ll leave feeling braver and more confident in launching new ideas and testing uncharted waters; and understanding how creativity can be the most powerful tool in your innovation toolbox. Oh, and there'll be Bowie, Tarantino and William Burroughs in there too.
Anderson Cooper & Anthony Bourdain: Creative Inspiration
Wednesday, June 22, 12:00pm, Lumiere Theatre
What does it take to create stories across the spectrum of human emotion from joy to devastation? CNN Anchor and Host of AC 360, Anderson Cooper and Anthony Bourdain, chef and host of Parts Unknown, bring us a provocative conversation as we explore the world through their unique lenses. We’ll hear how they each stay creatively inspired, where they source their inspiration and how it was that Anthony convinced Anderson to eat the stomach lining of a cow.
Brand & Talent: The Secret of Purpose-driven Agencies
Wednesday, 22 June, 1:00pm, Palais des Festivals
We exist in a fast-paced and ever-changing communications landscape, and agencies of today need to be extraordinarily adaptable—continually evolving their brand messaging with the changing times. LinkedIn will host a dynamic forum featuring industry leaders from the likes of IPG and Razorfish who will discuss strategies that agencies need to thrive. You'll also get an exclusive look at "Portraits of Purpose," a celebration of people who remind us that all work is great, if greatly pursued. Reserve your seat today.
If you’re not attending Cannes Lions this year and sensing a strong case of FOMO rising, not to worry. Our team will be on the ground (or sand) covering the festival to bring the celebration of creativity directly to you.