Join the #SophisticatedMKTG Movement at Social Media Marketing World

April 12, 2016

The world’s best social media marketers will be descending upon San Diego in a few days for Social Media Marketing World, and the Sophisticated Marketer Movement will be present in full force at the event. The lion’s share of the of the LinkedIn Marketing Solutions team will be at Social Media Marketing World, and we’re looking forward to spending time with so many talented — and sophisticated — marketers.

The Sophisticated Marketer Movement is all about bringing together technology and creativity to get results. It means making smart decisions based on insightful data analysis. We encourage you to join the LinkedIn Marketing Solutions community of industry influencers and marketing mavens to swap ideas, share effective tactics, and uncover opportunities to adapt your marketing strategy.

Here are three ways you can be a part of the Sophisticated Marketer Movement at Social Media Marketing World:

Attend “How to Create a Content Marketing Tactical Plan for LinkedIn”

The Social Media Marketing World session, How to Create a Content Marketing Tactical Plan for LinkedIn, will take place at Monday, April 18, at 11:30 a.m. in Room 30A. Jason Miller, Global Content & Social Initiatives Leader, LinkedIn, and Alex Rynne, Associate Content Marketing Manager at LinkedIn, will demonstrate how to achieve your marketing goals and drive ROI on LinkedIn. Using best-in-class examples brands that we love, Miller and Rynne will outline how to build a content marketing plan customized for the LinkedIn platform. They’ll also take a deep dive into four essential LinkedIn content marketing tools you can use to market to those who matter and drive optimal results for your business. For a preview of other promising sessions at Social Media Marketing World, take a look at this blog post from TopRank Marketing

Visit LinkedIn at Booth #16

The LinkedIn Marketing Solutions team will be at booth #16 at Social Media Marketing World. We’ll have a lot to offer Sophisticated Marketers: The LinkedIn Content Marketing Tactical Plan guide; coupons for $100 credit for self-serve Sponsored Updates and text ads on LinkedIn; LinkedIn pens and sunglasses; and Sophisticated Marketer t-shirt, pens, and decals. 

Connect with the LinkedIn Marketing Solutions Content Team

In addition to Jason and Alex, Megan Golden and I (Sean Callahan) will also be Social Media Marketing World. We’d love to connect with you and talk Sophisticated Marketing. See you in San Diego!

And if you won’t be at Social Media Marketing World this year, you can still join the Sophisticated Marketer Movement in three easy steps:

Step 1: Submit your mailing address

Step 2: Sit back and await the arrival of your complimentary Sophisticated Marketer’s Aficionado laptop decal

Step 3: Don't be shy. Take to your social channels and sport it with pride accompanied using #SophisticatedMktg and show us what being a Sophisticated marketer means to you.

We will then select a monthly winner, based on the creativity and quality of content, to receive a complete Sophisticated Swag Pack, including:

  • A limited edition LinkedIn hoodie
  • LinkedIn T-Shirt
  • Sophisticated Marketer’s pin
  • Mustache on a stick (Sophistication doesn’t have to be stuffy.)
  • 5 of our favorite marketing books to build your sophisticated library

You can also go all-in and upload the SMA image header to your LinkedIn profile -- just go to

Go on, join the #SophisticatedMktg movement. The water’s warm. 

Photo: Peasap