30 Quotes That Defined This Year’s Marketing Conference Season

October 10, 2017

Marketing conferences 2017

Editor’s Note: LinkedIn's Steve Kearns, Megan Golden, and Alex Rynne contributed to this post.

For B2B marketers, September and October is conference season. Over the past several weeks, the LinkedIn Marketing Solutions team has attended four marketing and advertising events:  

  • MarketingProfs B2B Forum, Boston, October 3-6
  • Advertising Week New York, September 25-29
  • Inbound, Boston, October September 25-28
  • Content Marketing World, Cleveland, Ohio, September 5-8

At these events, our team members sat in on scores of conference sessions, and we dutifully scribbled down copious notes from the presentations. Here, collected just for the readers of the LinkedIn Marketing blog, are the 30 most insightful quotes we heard.

MarketingProfs B2B Forum

"Marketing magic comes at the intersection of art and technology." — Ann Handley, Chief Content Officer, MarketingProfs

"Either you will manage the machines or the machines will manage you." — Christopher Penn, Vice President of Marketing Technology, Shift Communications

Authenticity is being comfortable with your imperfections. We think we’re supposed to be scripted and perfect and just end up sounding like everyone else. An imperfect life is the believable life. — Ron Tite, CEO, The Tite Group

"60% of people are more likely to buy when they interact with interactive video." — Chris Bondhus, Senior Director, Demand Generation, Brightcove

"Without good content, who cares about analytics and insights." — Anish Jariwala, Director-Digital Marketing Strategy & Insights, Informatica

What (Trump’s) entire team did was out-segment the competition. — Tom Webster, Vice President, Edison Research

"Your LinkedIn Company Page is your bread and butter on LinkedIn." — Alex Rynne, Content Marketing Manager, LinkedIn

"One person’s bad decision can bring down an entire organization." — Alison Levine, Author, "On the Edge"

We see employees as an extension of our brand. — Jessie LaHaie, Influencer Relations Coordinator, TechSmith

"Nobody ever put their kid to bed with an Excel spreadsheet." — Ron Tite

Advertising Week New York 

"Creativity is the most powerful force in business." — Wendy Clark, CEO, DDB Worldwide North America

"The most underleveraged asset of my clients, without fail, is their employee base." — Ben Boyd, President-Practices/Sectors, Edelman

Facts are stubborn things. — Rishad Tobaccowala, Chief Revenue Officer, Publicis Groupe

"Authentic brands are the ones that win today." — Neil Blumenthal, Co-Founder, Warby Parker

"We need to reflect the diversity we see in our member base and our customer base." — Jia Hyun, Head of Americas, Marketing Solutions, LinkedIn

90% of women make purchase decisions based on a company’s values — Sarah Wood, CEO, Unruly

"You have to be really careful not to create a glass ceiling for yourself." — Heidi Andersen, Senior Director, Global Sales, Marketing Solutions, LinkedIn

Inbound

"Companies are more likely to die from overeating than from starvation." — Brian Halligan, CEO, HubSpot

"Friction creates sparks. Combat frustrations with imagination.”  — Piera Gelardi, Co-Founder, Refinery29

Build your credibility on LinkedIn, because the decision makers are there. — Sherron Washington, Strategic Marketing Consultant, The P3 Solution

"When you go through a dark time, that’s the time you grow the most. Embrace it." — Michelle Obama, Former First Lady

"Creativity is the true competitive advantage." — Jeff Rosenblum, Co-President, Questus

Align your sales and marketing engagement activities to your customer, not your own organization. — Doug Davidoff, Founder & CEO, Imagine Business Development

"More than ever before, we have to pay attention to our message and the platform on which we deliver it." — Ty Heath, Agency and Partner Education Lead, LinkedIn

Content Marketing World

“Content marketing is the most important trend going on not only in digital marketing but marketing in general." — Joe Pulizzi, Founder, Content Marketing Institute

“Show up as a person. Don’t show up as a big company. People relate to people.” — Linda Boff, CMO, General Electric

Average doesn’t work anymore; don’t be conventional. We have to stop doing commodity work. — Jay Acunzo, Host, Unthinkable Podcast

"Brands can do this. You can do it by focusing on developing inclusive content that appeals to the kinds of customers you have — and the kinds of customers you want to attract. Ditch the overtly political messaging and spotlight the diversity of both your employees and your clients.” — Tequia Burt, CEO, Contented

"Instead of the newspaper model, content marketers should look to Disney and its blockbuster strategy." — Mike Weir, Vertical Director, Technology Industry, LinkedIn

"Too many of us want to get subscribers instead of focusing on building something worth subscribing to." — Jay Acunzo.

We love marketing conferences. They're an opportunity to soak in knowledge from the some of the smartest people in the industry. We'll see you at the next one. 

In the meantime, you can soak in some marketing knowledge on a daily basis by subscribing to the LinkedIn Marketing Blog today.  

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