7 INBOUND 2017 Sessions You Won’t Want to Miss
September 21, 2017
Next week we'll be packing our bags and heading to Boston for Hubspot's INBOUND conference. The star-studded affair has become a representation of convergence in sales and marketing, with themes around account-based marketing, inbound social selling and more.
Among the keynote speakers are Pixar founder Ed Catmull, former First Lady Michelle Obama, and wrestler-turned-actor John Cena. But outside of such household names, INBOUND will be chock-full of insightful sessions lined up throughout the four-day gathering.
Here’s a look at seven sessions you can't miss if you'll be joining us for this annual gala.
The Dos and Don’ts of Account-Based Marketing: How to Leverage Inbound Marketing to Scale Your ABM Efforts
Speakers: Meghan Anderson - VP Marketing, HubSpot (moderator) | Ty Heath - Agency and Partner Education Lead, LinkedIn | Alex Embling - Managing Director, Strategic Internet Consulting | Mike Rose - Founder & CEO, Mojo Media Labs
Time: Monday, Sep 25, 3:00 PM - 5:00 PM
As part of the Partner Day activities to kick off the week’s festivities, HubSpot’s VP of Marketing will moderate an esteemed panel of experts, including our own Ty Heath, as they weigh in on practices to adopt and mistakes to avoid when it comes to aligning inbound marketing with ABM. This diverse group will offer a range of perspectives based on their own experiences in what promises to be an enlightening conversation.
How to Predict Inbound Marketing and Inbound Sales Results: The Numbers Hold the Key to Improved Performance
Speaker: Mike Lieberman - CEO and Chief Revenue Scientist, Square 2 Marketing
Time: Tuesday, Sep 26, 11:45 AM - 12:30 PM
Deciphering inbound results doesn’t need to be a guessing game. Which metrics are most helpful for connecting tactics with outcomes? Lieberman will drill down to the essentials of determining KPIs and using analytics for predictive purposes with your inbound sales and marketing strategies.
Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick Wins
Speaker: Paul Roetzer - CEO, PR 20/20
Time: Tuesday, Sep 26, 4:15 PM - 5:00 PM
In what promises to be a rapid-fire session filled to the brim with practical tips, Roetzer will cover more than two dozen B2B lead gen approaches that can jolt your pipeline. He promises to dig past the standard inbound marketing practices, serving up use cases that take advantages of new tools and tactics like AI, social selling, and interactivity. Before heading in, make sure to familiarize yourself with LinkedIn’s Lead Gen Forms.
Outbound at Inbound: You've Tried ABM. Now Make It Work.
Speaker: Peter Clark - Director of Product (B2B), AdRoll
Time: Wednesday, Sep 27, 10:30 AM - 11:15 AM
Account-based marketing requires a confluent relationship between sales and marketing, which means everyone needs to get on the same page. This will be the focus of Clark’s session. He argues that the disconnect between traditional outbound sales activities and new-age inbound marketing strategies is not what it seems. At the end of the day, ABM is all about tailoring your approach to the specific intent and needs of targeted prospects. Learn how to do so in a unified manner.
Account-Based Marketing in an Inbound World
Speaker: Patrick Shea - VP of Demand Generation, Cybereason
Time: Wednesday, Sep 27, 1:00 PM - 1:45 PM
How does account-based marketing fit in an inbound environment? Shea explores the shift in mindset necessary for professionals steeped in conventional outbound methods to embrace the principles of inbound. With the proper content and persona profiles, businesses can kick their demand generation into high gear and optimize engagement throughout the funnel. This session will simplify the steps.
Account Based Revenue: An Executive Level Love Story
Time: Wednesday, Sep 27, 1:00 PM - 1:45 PM
Uh-oh! This session takes place at the same time as the one we just covered. You’ll need to either replicate yourself or (perhaps more plausibly) divide up your team to attend both. You certainly won’t want to miss out on this chat from two powerhouse executives who have made account-based approaches work for them, and can prove it with bottom-line results. They’ll share stories of how they have helped others to do the same.
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