Industry Execs Share Their Takeaways From Advertising Week
October 1, 2017
New York, home to Madison Avenue and the towering video billboards of Times Square, is the advertising capital of the world. That goes double for Manhattan when it's hosting Advertising Week, as it did last week.
During Advertising Week, New York teems with advertising and marketing mavens, gathering around 42nd Street and discussing trust, talent, transparency, and other topics that are transforming their industry. The B2B Beat brought its trusty iPhone video camera to New York and interviewed a cross-section of these industry leaders, asking them what topics from Advertising Week they were paying careful attention to.
Check out the brief videos below to see what's top of mind for executives from Blue449 to Zenith and from Microsoft to MediaLink...
Sarah Wood, CEO, Unruly
Wood said agency and marketing executives were watching a handful of topics closely, such as trust and transparency, and she also urged the industry, which has the eyes and ears of millions during, for instance, a Super Bowl ad spot, to be cognizant of the messages they're putting before the next generation.
Heather Sparks Egiziano, VP-Content & Partnerships, Blue449
In a marketing world, where television is no longer the epicenter, brands have to fight for attention. Blue449's Sparks Egiziano said she was interested in new ways brands are using to get and keep the attention of consumers.
Sean C. Reardon, CEO, Zenith
Like much of the advertising agency sector, Reardon was paying careful attention to conversations at Advertising Week on how to attract and retain talent.
Mary Matyas, SVP-Client Solutions, Performics
A key Advertising Week topic for Matyas was how retailers are using new targeting options, such as Amazon and programmatic advertising, to reach their potential customers.
Margaret Molloy, Global CMO, Siegel + Gale
Molloy was interested in Advertising Week conversations focused on innovation and customer experience, where she believes innovation can deliver a great impact.
Jennifer Karayeanes, EVP-Managing Director, Spark Foundry
For Karayeanes, a key theme of Advertising Week was content strategy and how brands must find the right partners to help them deliver "the right content to the right people at the right time."
Tom Goodwin, EVP-Head of Innovation, Zenith USA
Goodwin saw Advertising Week focusing, sometimes with more depth, on many of the same issues it has been grappling with in years past: Trust, balancing personalization with scale, coping with the duopoly of Facebook and Google, and exploring new technologies.
Edwina Dunn, Founder, The Female Lead
At Advertising Week, diversity was a dominating topic of discussion. Dunn did more than talk on the topic; she offered a pathway to make girls more likely to excel by providing them with positive role models.
Geoffrey Colon, Senior Marketing Communications Designer, Microsoft
Colon said many Advertising Week conversations surrounded artificial intelligence, augmented reality, and voice search, but many of these discussions missed the fact that AI and other technologies can help make agencies and marketers more creative.
Mel Carson, Founder & Principal Strategist, Delightful Communications
Advertising Week's key topics for Carson revolved around technology, such as artificial intelligence, augmented reality, marketing automation, and personalization.
Dana Anderson, CMO, MediaLink
For Anderson, a key Advertising Week topic, this year and in years past, was about data and its positive and negative sides.