The B2B Marketer’s Guide to Advertising Week 2017

September 23, 2017

Times Square Advertising Week

They say New York City is the center of the universe. While that may not be factually true, few will argue that NYC is the center of the advertising universe. For B2B marketers, Advertising Week 2017 is up next in the lineup of can’t-miss marketing conferences.

Hear directly from inspiring speakers and industry luminaries like Sheryl Sandberg, Arianna Huffington, Sir Martin Sorrell, Jessica Alba, Ira Glass, and Lin-Manuel Miranda. That’s not all. This is your chance to understand what’s in store for B2B marketing as business pioneers, CMOs, and agency principals explore the trends behind today’s most sophisticated marketing programs.  

The only problem is, how does a B2B marketer choose from more than 270 seminars and workshops focused on the industry’s most important topics? To make sure you don’t waste a New York minute, we’ve curated the following list of must-attend sessions.

Female Pressures & Opportunities: A 360 View

Speakers: Heidi Andersen, Senior Director, Global Sales, LinkedIn Marketing Solutions, LinkedIn | Meabh Quoirin, CEO & Co-Owner, Foresight Factory | Rebecca Mahony, Chief Marketing Officer, Media iQ | Sarah Wood, Co-Founder & Co-CEO, Unruly | Inga Stenta, Senior Director, Training SBU, Reebok

Time: Monday, September 25, 12:45 PM

It seems obvious that women – who make up half the world – should be entrenched in every aspect of business. But for many talented women, the path to business success isn’t always apparent. Hear powerful women – including Heidi Andersen, Senior Director of Global Sales for LinkedIn Marketing Solutions – share their personal stories. Learn how they achieved success in the face of gender inequality and their vision for identifying and capitalizing on opportunities in all aspects of life.

Winning With Sir Martin Sorrell & Ken Auletta

Time: Monday, September 25, 2:15 PM

Sir Martin Sorrell, Chief Executive of advertising giant WPP (and 2016’s second best-performing CEO according to Harvard Business Review) sits down with best-selling author and long-time New Yorker columnist, Ken Auletta. We can’t tell you what they’ll cover in what promises to be a “no-holds-barred conversation,” but where else can you eavesdrop on a discussion between a top advertising leader and the author of five national bestsellers, including Googled: The End of the World As We Know It?

Better Capitalism = Better Business = Better Stories

Speakers: Henry Blodget, CEO and Global Editor In Chief, Business Insider (moderator) | Linda Boff, CMO, GE | Chieh Huang, Founder & CEO, Boxed

Time: Tuesday, September 26, 11:15 AM

More consumers want their purchases to have meaning and more professionals want to work at companies with a purpose. Smart brands are taking notice. Henry Blodget leads a conversation with influential executives whose companies have acted on this shift. Find out what it takes to deliver value on a larger scale and how bold moves shape corporate narratives.

The Currency of Trust: How Should Brands Navigate the New ‘Post-trust’ Landscape?

Speakers: Penry Price – VP Global Sales, Marketing Solutions, LinkedIn (moderator) | Rishad Tobaccowala – Chief Growth Officer, Publicis Groupe | Ben Boyd, President, Edelman | Elizabeth Rutledge, EVP, Global Advertising and Brand Management, American Express

Time: Tuesday, September 26, 4:15 PM

How do brands connect with distrustful consumers? It’s not easy…but that doesn’t mean it can’t be done. This panel discussion – led by Penry Price, VP Global Sales for LinkedIn Marketing Solutions – promises to uncover the essential ingredients for winning over skeptical buyers.

Native Ad Forum

Native advertising has already revolutionized the way businesses advertise by complementing the way people consume digital content. Pull up a seat as a 16-person panel representing brands including Anheuser-Busch, Business Insider, Comedy Central, Disney, and Millward Brown explore what works and why. Find out how industry leaders incorporate native ads into their marketing, and how to do the same with future developments in mind. 

Time: Wednesday, September 27, 10:15 AM

If You Can Predict Your Customer's Future, What Will it Mean for Marketers?

Speakers: Justin Shriber, Vice President of Marketing, LinkedIn | Josh Golden, Publisher, Ad Age | Patrick Albano, CRO, AdTheorent | Ali Bohra, Director, Strategy and Product Marketing, Adobe | Nishat Mehta, President, IRI Media Center of Excellence, IRI Worldwide | Craig Snodgrass, Chief Data Officer, Cardlytics

Time: Wednesday, September 27, 3 PM

Sit back and gaze into the crystal ball with leading minds – including LinkedIn’s Vice President of Marketing, Justin Shriber – as this esteemed panel explores the potential of predictive analytics. See what the future holds for marketing as they speculate on how this powerful tool will change how we interact with our customers. 

Attribution: From the Fundamentals to the Unexpected

Speaker: Seph Zdarko, Director of Data, Modeling, Partnerships, Attribution & New Business Ventures, Quantcast
Thursday, September 28, 12:15 PM

Do you ever feel blinded to what’s really going down in your marketing funnel? Here’s your chance to learn from someone who lives and breathes marketing measurement. Seph Zdarko, Director of Data, Modeling, and Attribution at Quantcast, shares his secrets for making sense of all that data and turning insights into actionable plans.

For more enlightenment on B2B marketing trends, insights, and discoveries, make sure you’re subscribed to the LinkedIn Marketing Solutions blog.