Can’t Make It to the South of France? Try the Cannes Lions Digital Experience Pass
June 14, 2019
This guest post was contributed by Simon Cook, Managing Director, Cannes Lions International Festival of Creativity.
As campaigners for creativity, we believe that creativity can drive business and personal growth and positive change every day of the year. But it’s in June when the global communications community comes together to reboot, check-in and take part in a joint experience at the Cannes Lions International Festival of Creativity that the real value of unlocking creativity comes to the fore.
The festival unites a diverse mix of marketing and communications professionals from around the world for five days. It sets the global benchmark for creative and effective marketing through the awards. It provides a networking opportunity for our community. And it enables practitioners to soak up lessons and insights that will propel them to success and help them navigate future industry disruption.
As the definition of creativity expands, so does our community. Thousands of creatives, strategists, advertisers and media owners will be among the future-facing and truly global delegates converging in Cannes to enjoy immersive learning experiences, workshops, inspirational exhibitions and screenings, motivating master classes and high-profile seminars and keynotes presented by renowned industry leaders.
At the same time, more than 30,000 pieces of creative and effective work, spanning the marketing and communications ecosystem will be judged with winning companies receiving the coveted Lion trophy. It’s a global benchmark for creative and effective marketing solutions that drive business. As creativity evolves, this is reflected in the breadth of work being recognised. This year I’m sure we will continue to see craft and campaigns sitting comfortably alongside products, platforms and performance-led ideas, as well as other forms of creative problem-solving.
We’ve had hundreds of conversations with our community to establish the themes that underpin this year’s festival which includes: future-proofing creative organisations, proving the value of creativity, the new rules on brand purpose, trust and transparency and winning in the digital economy.
We recognise that the festival needs to accommodate the wider community and include champions of commercial creativity all over the world who want to participate.
The Cannes Lions Digital Experience pass has been designed to acknowledge the breadth of our community. So anyone unable to attend in person can now benefit from and experience Cannes Lions, anytime and anywhere in the world. The Pass will include a mix of live, on-demand and exclusive content from the Festival, including stage talks, back-stage interviews with the most influential figures shaping the future of the industry, daily awards shows, insights behind the award-winning work, and other specially curated and world-class content.
Take a look at this short video to learn more about what the Cannes Lions Digital Experience offers.
We support the campaign for creativity throughout the year and Cannes Lions has a wider digital offering bringing creative inspiration and learnings to its audience all-year-round, including a digital intelligence platform The Work – featuring more than 200,000 best practice case studies, industry rankings, talks from the festival and other tools designed to drive performance.
For the first time, we are excited to broadcast a daily taster of Cannes Lions through LinkedIn Live. This means that our global community will be turning up, tooling up or tuning in to witness the continued evolution of creativity.
The 66th Cannes Lions Festival takes place 17-21 June 2019.
Cannes Lions operates throughout the year, and services the global community across a digital intelligence platform, advisory and capability-building services, as well as events and experiences that enable the community to connect and do business.
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Photo: Karlis Dambrans