Live with Marketers takes Content Marketing World

August 30, 2019

Live with Marketers takes Content Marketing World

Pack your bags - we’re taking our award-winning Live with Marketers show on the road! Next stop: Content Marketing World. Hosted in Cleveland, Ohio, #CMWorld is an epic gathering of 3,700+ marketers from over 50 countries to learn and network with the best and the brightest in the content marketing industry.

We’ll be taking the stage and speaking with content marketing industry titans to discuss topics such as the latest B2B trends, how to best scale video, incorporating humor into marketing and more. More episode details below!

Episode 1

The Secret Life of Marketers on LinkedIn

Wednesday, Sept 4, 2019, 1-2pm EST

Host: Alex Rynne

Guests: Michael Brenner and Katie Martell

Time and time again, CMI & MarketingProfs annual content marketing research has ranked LinkedIn as a leading social media platform B2B marketers use for content marketing purposes. And according to HubSpot, 43% of marketers say that they have sourced a customer from LinkedIn. There’s no denying it’s an important place for you and your brand to be. But is your presence on the platform delighting, inspiring and educating your customers? And how are top marketers making the most out of LinkedIn for their companies and themselves?

Tune into this episode of Live with Marketers, streamed LIVE using LinkedIn Live to uncover:

  • How the brightest marketers in the biz are leveraging the platform

  • The importance of injecting personality into your content

  • Tactical tips for developing and implementing a full funnel marketing strategy on LinkedIn

Episode 2

Why the Play Button is the Hottest CTA on the B2B Web

Thursday, September 5, 9:30am - 10:15am EST

Host: Megan Golden

Guests: Chad Lakin and Stacy Adams

There’s a reason why the play button is the most compelling CTA on the web and why reports recently show VPs and the C-suite prefer video to other content formats. B2B videos done well can delight your audience at every stage of the buyer’s journey.

However, many B2B marketers have video FOMO. Either they think their products or services aren’t flashy enough for video or they need a Netflix size budget to pull it off.

Enough FOMO, marketers. In this episode, live from Content Marketing World, we hope to change your mind and inspire you to leverage video to connect with your buyers in an extremely engaging way. 

Register to tune in and don’t miss a beat as we broadcast live directly from the conference floor!