10 Can't Miss CES Sessions for B2B Marketers

January 5, 2016

Las Vegas has come a long way, as you can see by the photo of the city above, which was taken more than 40 years ago. The Consumer Electronics Show, which being held this week in Las Vegas, has come a long way, too.

The exhibit floor of CES has always been a showcase of how technology is transforming consumer products. But CES is about so much more than the latest consumer products.

Beyond the show floor are panels and other sessions, where industry experts are discussing how technology is transforming business in general and marketing in particular. Here are 10 sessions that B2B marketers should be attending to get the very most out of their CES experience:

Merging Content with New Technologies

Tuesday, January 5, 10:15 a.m., LVCC North Hall, Room N264

With each new generation of tablets, laptops, and smartphones consumers get access to increasing amounts of content in different formats. At the same time, businesses can create new content-based business models. A panel featuring executives from Deloitte, IBM, the Nielsen Company, and other companies will discuss how new technologies are impacting the power of content.

Consumers' Journey to Purchase

Tuesday, January 5, 1:00 p.m., LVCC, North Hall, Room N258

With the rise of the Internet, first on the desktop, then on the laptop and now on mobile, consumers have been able to research their prospective purchases like never before. Chris Ely, Senior Manager of Industry Analysis, Consumer Technology Association, will give insight into how retailers can understand the changes to the buyer’s journey and how they can meet the new information demands of the buyer. 

Keynote: Brian Krzanich, CEO of Intel

Tuesday, January 5, 6:30 p.m., Venetian, Palazzo Ballroom

Brian M. Krzanich has been the CEO of Intel since 2013. Only the sixth CEO in Intel’s history, he will deliver his keynote address on Tuesday at the Venetian, Palazzo Ballroom.

Keynote: Reed Hastings, CEO, Netflix

Wednesday, January 6, 8:30 a.m., Venetian, Palazzo Ballroom

Reed Hastings has been the CEO of Netflix, a company he co-founded, since 1997. A serial entrepreneur, Hastings will deliver his keynote address on Wednesday at the Venetian, Palazzo Ballroom.

The Future of Work

Wednesday, January 6, 10:15 a.m., C Space at the Aria, Level I, Pinyon 6

Technology is changing work, most primarily through our constant interconnectedness through mobile devices, which enables work and communication to take place virtually anywhere and everywhere. This panel will explore how technology will affect work today and in the future. Panelists include Charles Duhigg, author of The Power of Habit, and Shafqat Islam, CEO of NewsCred.

C Space Storyteller: LinkedIn and GE

Wednesday, January 6, 11:30 a.m., C Space at the Aria, Level 1, Pinyon 5

In this session, Andy Markowitz, who is the General Manager of Performance Marketing Labs at General Electric, and Penry Price, Vice President of LinkedIn Marketing Solutions, will discuss marketing automation and data and how the combination can boost the efficacy of lead nurturing.

Brand Reinvention

Wednesday, January 7, 3:30 p.m., C Space at the Aria, Level 1 Pinyon 6

Part of MediaLink’s “Marketing Reinvented” track, this session will feature executives from General Electric, NBCUniversal, Playboy, and other brands discussing how they brought traditional brands into the 21st century.

If It Looks and Sounds Like TV… Is It TV?

Thursday, January 7, 11:30 a.m. Aria, Level 1, Pinyon 6

This is another session that is part of MediaLink’s “Marketing Reinvented” track. This session will examine how timeshifting, cord cutting, DVRs and other technological developments are altering television and potential impacting billions of dollars of ad spending. The panel features executives from MediaLink, A&E Networks, and Cablevision.

MediaLink's C Space Keynote

Thursday, January 7, 2:00 p.m., Theatre @ Westgate Las Vegas

The C Space Keynote is an interview with NBCUniversal CEO Steve Burke that will be moderated by Michael E. Kassan, who is the chairman-CEO of MediaLink, After the keynote is a panel discussion featuring media and marketing thought leaders.

Social Content, Campaigns & Advertising

Thursday, January 7, 11:30, LVCC, North Hall, Room N264

In this session, panelists will examine how social campaigns have grown into a $10 billion industry and how marketers can use paid social. Panelists include representatives Wunderman, Accenture, and LinkedIn (Jon Williams, who is LinkedIn’s Senior Director, Partner, Agency & Content Experience Team).

Don’t forget to visit LinkedIn at the C Space exhibit floor at booth CE-9. Don’t miss any of the LinkedIn Marketing Solutions blog’s coverage of CES: Subscribe to the LMS blog right now!

Photo: The U.S. National Archives