Announcing the Complete "A Marketing Carol" eStory

December 18, 2015

After the three ghosts visit Ebenezer Scrooge in “A Christmas Carol,” he is a changed man. He buys the biggest turkey for the holiday. He promises to care for Tiny Tim. Scrooge is joyful.

Marketers should be joyful, too. Over the past three days, this blog has been haunted by the Spirits of Marketing Past, Marketing Present, and Marketing Future. And the message of these ghosts is clear. By combining the still valid lessons of the past with the technology at our fingertips, we marketers will find ourselves driving revenue and becoming trusted advisors in the C-suite.

The complete tale of these marketing spirits is being told in the eStory, "A Marketing Carol," which you can download today. Here are some of the critical lessons these spirits teach us in "A Marketing Carol":

  • Matt Heinz, President of Heinz Marketing, counseled us to embrace the simple marketing lessons of the past: Focus on your customers. Tell a compelling story. Execute at a high level.  (Matt Heinz, President, Heinz Marketing)
  • Doug Kessler, Creative Director of Velocity Partners, warned us not to overlook the power of a big idea.
  • Lee Odden, CEO of TopRank Online Marketing, instructed us to remember that SEO remains an indispensible marketing tool. 
  • Ann Handley, Chief Creative Officer of MarketingProfs, advised us to be sure our marketing tools align with our broader strategy.
  • Joe Pulizzi, Founder of the Content Marketing Institute, told us that the essential metric for content marketers is subscribers. 
  • Ardath Albee, CEO of Marketing Interactions, showed us how personas help us keep our eye on the customer. 
  • Andy Crestodina, Co-Founder of Orbit Media Studies, said that in this networked age, networking of all kinds, virtual and in-person, is more important than ever. 
  • Ekaterina Walter, Global Evangelist at Sprinklr, made the case that customer experience will provide differentiation. 
  • Tim Washer, Writer/Producer at Cisco, gently reminded us to spread a little joy in our interactions with customers and prospects. 

To enjoy the complete messages delivered by the Spirits of Marketing Past, Marketing Present, and Marketing Future, download the eStory, “A Marketing Carol.” This joyful eStory will give you a full picture of how marketers can merge the lessons of the past, present and future to deliver marketing that our customers and prospects actually want.