Marketers, Be the Right Kind of Scrooge

Introducing a LinkedIn Marketing Carol

December 14, 2015

With great skill, Charles Dickens created such a miserable character in “A Christmas Carol” that we tend to think of Ebenezer Scrooge as the greedy man he used to be. But the point of the Dickens’ tale is that Scrooge was transformed into a generous and joyful man by the three ghosts who visited him – four if you count Jacob Marley, who warned Scrooge that the Ghosts of Christmas Past, Present and Yet to Come were preparing to haunt him.

After these ghostly visits, Scrooge was a changed man. A joyful man, one who was excited about the future.

Today, marketers, like this transformed Scrooge, have a right to be excited about the future. It’s a thrilling time be in marketing as the best ideas of the past, present and future are converging to give us an amazing ability to reach the right audiences, with the right content, at the right time, and on the right device.

We have at our disposal tremendous marketing automation tools, predictive modeling, and powerful targeting on social media platforms. With the possibilities offered by great content marketing, we can entertain, educate, and engage our prospects and customers with content that is delightful at the new Ebenezer Scrooge.

But we must be vigilant. There’s always a danger for marketers to become like the old Scrooge. We can become unwelcome guests who bombard our prospects with irrelevant messages.

Perhaps a visit by some marketing spirits will remind us all how to market to our audiences the way they want to be marketed to. So LinkedIn has reworked Dickens’ classic tale as “A Marketing Carol: A Tale of Old Spirits and New Wisdom.” Our new version of this story stars some of your favorite marketing thought leaders as the Spirits of Marketing Past, of Marketing Present, and of Marketing Future.

Tune into this blog tomorrow and the rest of the week as these marketing spirits will reveal their timeless wisdom and offer brilliant advice so you remain the right kind of Scrooge – the one who was joyful and excited about the future.